Ecommerce customer experience (CX) is the sum of every digital interaction a shopper has with your brand, from discovering your products to completing checkout and beyond. It’s about creating an enjoyable, frictionless experience for anyone who visits your store and engages with your brand. In ...
Learn ways to create a truly great ecommerce customer experience for users who land on your website.
Conversion metrics. Now that you’re lucky enough to have a visitor to your store, how can you measure your performance in converting them from a store visitor to a paying customer, adding products to their shopping cart and checking out? These metrics should help you do just that: Shoppin...
Tracking the right ecommerce metrics and KPIs over time enables you to glean insights that can help guide business decisions, improve revenue, increase customer loyalty and drive growth.But before we get to insights and innovation, let’s make sure we’ve covered the basics of ecommerce. Fully...
Ecommerce metrics to track Let’s see what the key ecommerce metrics and KPIs are that you can’t ignore: 1. Cost per acquisition (CPA) 2. Cart abandonment rate 3. Average order value (AOV) 4. Click-to-open rate 5. Email conversion rate 6. Email opt-in rate 7. Customer retention...
KPIs present clear, uncolored data, giving you a sober, unbiased look into your customer interactions. Without these metrics, trying to figure out what's working and what's not becomes a guessing game. How much do you really know about your customer experience? While everything might seem ...
1. What are KPIs, and how are they different from metrics? 1.1. What is a key performance indicator (KPI)? A key performance indicator, or KPI, represents a quantifiable measure of an organization or business’ performance over time in relation to a specif...
Monitoring your business metrics is crucial in ecommerce. But which metrics should you track? Discover the top 20 ecommerce metrics.
If your ecommerce metrics improve, that reflects customer satisfaction. Bringing it all together Once you know your metrics and how to measure them, you can adjust your business to increase customer satisfaction. Always seek to improve the experience for customers: after all, customer loyalty leads...
Customer Retention Rate Email Click-Through Rate Net Promoter Score 1. Revenue by Traffic Source Revenue by traffic sourceis one of the most important metrics that monitor your e-commerce business behavior. This metric helps a company to find out from which source they are getting the highest re...