The one thing that you can never be confident about is ‘online consumer behaviour.’ For you it may be more complicated than working on the overall marketing strategy for your company or making the yearly budget. Customers are fickle-minded and illusive. The reasons why they buy online are ...
The purpose of this qualitative content analysis study was to describe the buyer behaviour triggers and marketing messages that appeared on the college admission webpages for online education (OE) programmes. The study includes an examination of 313 marketing messages from the OE admission webpages ...
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4. Buyer Behaviour And Analysis: Curtain University A candidate will learn how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign. This is a 12-week course and one has to devote at least 8 to 10 hours per week. A registered candidate can...
Poramate Kanthavanich (formerly a member of the Centre for Advances in Marketing (CAM), The University of Bedfordshire, Luton, UK) Citation: Guy Parrott , Annie Danbury , Poramate Kanthavanich , (2015) "Online behaviour of luxury fashion brand advocates", Journal of Fashion Marketing and Man...
This article explores how cause-related marketing influences consumer response in an online environment, by analyzing the relationships between consumers’ perceptions of Cause-related Marketing (CrM) and their behavioral intentions toward an online store. Data was collected through an experiment using a ...
Growth in online impulsive buying and digital advertising have drawn the attention of researchers in developed countries, but it is still in its early stages, especially in China. China is positioned to overtake the world as the nation with the highest v
Here's an overview of the online marketing space and its importance in attracting export orders, backed by insights from the recent DHL Export Barometer report. The pandemic has no doubt shifted consumer purchasing behaviour, increasing their time spent online engaging with bra...
Industrial Buyer Behaviour A Model of the Implications of Risk Handling Behaviour for Communication Policies in Industrial Marketing Examines the behaviour of the industrial buyer, and studies the purchasing of reprographic equipment. Looks at straight replacement purchases, first time p... Newall,John ...
Nowadays, there is a boom in online purchasing, especially by adolescents. In fact, scholars and marketers alike have long noticed the emergence of adolesc... Niu,Han-Jen - 《Journal of Applied Social Psychology》 被引量: 17发表: 2013年 Clothing behaviour, personality, and values: A correlati...