Online advertising effectiveness: a cross-cultural comparison. J Res Interac Mark Emerald 4 2010;4:176-196.Brettel, M., & Spilker-Attig, A. (2010). Online advertising effectiveness: a cross-cultural comparison. Journal of research in interactive marketing, 4(3), 176-196. http://dx.doi....
The channel effectiveness of affiliate price comparison sites and search engines has significantly different impacts on customer behavior in the USA and France. Originality/value – Until now, most companies have utilized a suboptimal allocation of resources to advertising channels because of missing and...
Not all online advertising is created equal and not all of it is equally efficient for everyone. Toget started with internet ads,you must first understand the different types of digital advertising available: 1. Native advertising Native advertising refers to publishing ads meant to resemble the pu...
Effectiveness of Student Learning—a Comparison between Online & Face-To-Face Formats 来自 Semantic Scholar 喜欢 0 阅读量: 21 作者:M. Akladios,G Lim,H. Parsaei 摘要: The effectiveness of delivery systems for engineering courses has been long debated. In this study, two modes of delivery ...
Measuring the Effects of Advertising on Sales via a Controlled Experiment on Yahoo! The effects of online advertising on sales are measured using a randomized experiment performed in cooperation between Yahoo! and a major retailer. Over one million customers are matched between the databases of Yahoo...
This study suggests additional research to explore the effectiveness of advertising messages on social network platforms and understand how users interact and respond to messages within these social communities. 展开 关键词: movie marketing, social media, online promotion, Internet marketing ...
Growth in online impulsive buying and digital advertising have drawn the attention of researchers in developed countries, but it is still in its early stages, especially in China. China is positioned to overtake the world as the nation with the highest v
In this paper, we present a method to improve the effectiveness of online advertising. We call this method AdPalette. AdPalette uses elements of conjoint analysis, goal programming and genetic algorithms to generate dynamic online advertisements. The AdPalette algorithm combines the advertisement ...
This study investigated the relationships among consumers' familiarity with online advertising, beliefs about online advertising effectiveness, attitudes toward online advertising (ATOA), and consumer responses across the United States and China. Results indicated, for U.S. consumers, familiarity was a ...
Also, more research is needed to understand more clearly the extent and substance of participants’ actual concerns regarding online dating (i.e., misrepresentation, effectiveness, safety) and how they overlap with the often sensationalized discourse about online deception as represented in media ...