the effectiveness of online advertising Linguee +人工智能=DeepL翻译器 翻译较长的文本,请使用世界上最好的在线翻译! ▾ 英语-中文正在建设中 effectiveness名— 效率名 · 有效性名 · 效果名 · 实效名 effectiveness— 效力 · 效益 · 效能 ·
The emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted interruptive strategies. This paper explores various online advertisement factors that motivate consumers to recall online advertisements. A data-driven model and quantitative approach was applied to...
aWith a substantial amount of resources being spent on onlineadvertising, examining the effectiveness ofonlineadvertising is now an important subject for scholarly investigation. 以在onlineadvertising上花费的一个大数额资源,审查有效率ofonlineadvertising现在是一个重要主题为博学调查。[translate]...
Introduction: Effectiveness of Internet Advertising Web advertising first appeared in 1994. Eleven years later‚ in 2005‚ U.S. companies spent $12.5 billion advertising online. No longer is that the irrational money of venture-backed start-ups with dubious business models; according to Nielsen/...
Advertising is a way to display, to make people aware about a product. Advertising is one of the important tools in market promotion. The present article clearly deals with the effectiveness of online advertisement in an efficient manner. 展开 ...
Rosenkrans, Ginger (2009), "The Creativeness and Effectiveness of Online Interactive Rich Media Advertising," Journal of Interactive Advertising, 9 (2), 18-31.Ginger Rosenkrans. The creativeness and effectiveness of online interactive rich media advertising. Journal of Interactive Advertising, 9(2):...
After analyzing various widely used metrics of measuring the effectiveness of online advertising, issues like multi-metrics, accuracy falling by reason of technology advancement, and the existence of casual click and click fraud in the current field of effectiveness of online advertising measurement are...
Diversity is achieved when organisations are willing to change their status quo and embrace a structure in their companies that accurately represents the population. Today, the word ‘diversity’ is typically associated with various ethnic groups. Howeve
Online advertising has experienced phenomenal growth since its inception in 1994. This empirical study investigates the impact of seven creative characteristics of banner ads on the effectiveness of online advertising using a multiple regression model. A random sample of 209 banner ads was drawn from ...
aAdditionally, online advertising offers you an unprecedented control in targeting your exact audience demography to maximize the effectiveness of your advertising budget, no other media can parallel this control. No other media allows you to tweak or mix and match different messages on the spot and...