Old Spice: Smell Like A Man, Man Portland How we turned an insight about body wash into a cultural sensation, and the most popular interactive campaign in history. Play ClientOld Spice AgencyPortland February 2010 Old Spice practically invented body wash for men. But as the category grew, ...
The article reports on the increase in sales of Old Spice Body Wash by 11 percent according to The Nielsen Co. and SymphonyIRI Group. The brand was featured in an advertisement campaign with a tag line "Smell Like a Man, Man," which has been a huge viral success. Sales of Red Zone ...
#the Swagger campaign#可以说是Old Spice的生命转折点,小试牛刀的成功给了品牌方鼓励,开始接受更年轻化的内容形式和社交网络媒体。 终于,在W+K的加持下,Old Spice的阴霾逐渐散去,光芒开始闪耀。 三、死马被当活马医, 一个夕阳红专用品牌的第二春 回到我们开头说的核弹级别的#The Man Your Man Could Smell L...
Old Spice is one of the most popular men’s grooming products. Designed around ‘Smell Like a Man’, Old Spice deals basically in all men care products, for target group of 18-35 year old men, with an active life style. Fragrances and deodorants and antiperspirants are the products that...
Former NFL player Isaiah Mustafa has made the Old Spice Man a household name, but how many households now own Old Spice products is the question on marketers' minds. It seems the social marketing campaign surrounding "the man your man could smell like" is a viable MVP for Proc...
The sexy Isaiah Mustafa and the Old Spice "The Man Your Man Could Smell Like" campaign first appeared during the Super Bowl and immediately became a hit. According toa recentOregon Businessarticle, "the Old Spice guy campaign was very successful. Body wash sales were up 107% year over year...
Perhaps the most effective marketing effort that has ever hit the web was Old Spice’s “Man Your Man Could Smell Like” campaign. The video, featuring a shirtless Isaiah Mustafa speaking in a confident and seductive manner, is ostensibly aimed at women. Of course, men also find the video ...
Male grooming company Old Spice has developed quite the reputation over the years. The brand’s stunts include campaigns such as“The Man Your Man Could Smell Like”, releasing a full length film known asThe Invisible World, as well as the timeTerry Crews played a set of drums using just ...
If you have watched television since February, especially sports programming, then you have likely seen at least one of the Old Spice commercials,The Man Your Man Could Smell Like, starring Isaiah Mustafa. The commercial has spawned many parodies — mostly focusing on the vocal style used...
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