It’s not just what Smith is doing on the field, but what he’s accomplishing off it. The 21-year-old is known around college sports as the"King of NIL"based on the 70 endorsement deals he’s signed during the past year. RELATED:Saban: Alabama players topped $3 million in NIL money...
One of the key points Sampson made is that, despite the growing impact of NIL in college sports, it has not altered the core values of his program. While some athletes may be drawn to other programs with dreams of lucrative NIL deals, Sampson has maintained his focus on developing pla...
To unravel how NIL deals in college sports have anything to do with the nature of tax-exempt organizations, we have to go back to 2021. That’s when a Supreme Court decision forced the NCAA to allow players to be paid for the use of their name, image, and likeness. The ruling allowed...
For its EA Sports College Football 25 video game, EA Sports will offer Name, Image, and Likeness (NIL) deals worth $600 to more than 11,000 athletes. This initiative marks the largest NIL deal to date, covering all 85 scholarship players across 134 FBS p
Athletes haven’t gotten much support in college sports’ transition to the name, image and likeness era. Michael Conroy / AP As reports of seven-figure name, image and likeness (NIL) deals for teenagers have swirled on social media — and while fans of The Good Old Days havederided those...
NIL has forever changed the landscape of college football, creating a free agency frenzy when the transfer portal opens and affecting high school recruiting. USC coach Lincoln Riley addressed the mass exodus in the portal and navigating NIL on Wednesday.
Fans who want to financially support college athletes through name, image and likeness deals can now do so with just a few clicks online.
with athletes at larger schools or in more popular sports having more opportunities for endorsement deals than athletes at smaller schools or in less popular sports. This could exacerbate existing disparities in college athletics. Another concern is that NIL could negatively impact team dynamics, with...
A congressional hearing Wednesday targeting “NIL chaos” in college sports drifted into the ramifications of athletes being deemed employees of their schools and mostly highlighted those who support congressional intervention to protect the collegiate model. A subcommittee of the House Committee on Energy...
Fanatics-owned Topps is making a big play in college sports. The company has signed NIL deals with nearly 200 college athletes.