“Having these ten athletes represent our first Brady campaign is really special,” the Tampa Bay Buccaneers quarterback and co-founder of the brand said. “They are hardworking and driven players in the early stages of their careers and each one of them embodies the spirit and ethos in which...
The Norfolk State standout shared his advice for college athletes on strategies to land endorsement deals. He thinks athletes shouldn’t shy away from taking the initiative to secure an opportunity. "When it comes to approaching a company, go to a company that will benefit you on and off the...
The NIL era has allowed college athletes to save for the future and seek professional financial advice in a way many 18- to 22-year-olds can't. NCAAathletes hire agents and financial advisors to help them negotiate NIL deals, ushering in new financial responsibilities. "Athletes are going pro...
Athletes haven’t gotten much support in college sports’ transition to the name, image and likeness era. Michael Conroy / AP As reports of seven-figure name, image and likeness (NIL) deals for teenagers have swirled on social media — and while fans of The Good Old Days havederided those...
NILX is the trusted athlete discovery platform empowering athletes of all levels to showcase their abilities. Our platform connects athletes with opportunities that maximize their potential across discovery, NIL deals, development opportunities, and more. SUPERCHARGE YOUR RECRUITMENT The NILX Digital Re...
As NIL deals become the new recruitment currency, the very fabric of college sports hangs in the balance: In this brave new world of collegiate athletics, will talent and hard work still triumph, or will money become the ultimate game-winner?
Fanatics-owned Topps is going to college. The trading card and collectibles company has struck NIL deals withnearly200 student athletesand more than 100 colleges and universities for rights to produce trading cards, digital cards, and NFTs. ...
companies large and smallhave wasted no timefinding college athletes for sponsorship deals.Sports business experts have told CBS MoneyWatch the wave of sponsorship deals are still in their infancy, but ultimately it could add up to spectacular income for at least some of the young athletes.For ex...
more opportunities for endorsement deals than athletes at smaller schools or in less popular sports. This could exacerbate existing disparities in college athletics. Another concern is that NIL could negatively impact team dynamics, with some athletes receiving more attention and financial gain than ...
Most states have such laws in place or have proposed legislation to address NIL deals. Student athletes are expected to report NIL activities to their school.12 Under the policy, any money, goods, property, or services college that athletes receive from NIL deals are considered to be taxable ...