The GoPro Awards is a long-running marketing campaign by the popular video equipment company. GoPro encourages users to submit videos and photos shot with GoPro equipment for a chance to win prizes. Winners are also featured across the brand’s social media channels and on their website. The...
他们在Nike APP上和公众号上也推出了很多教练带给大家的居家锻炼的视频内容,教给普通消费者一些简单的在家就可以上手的运动。 这就是我今天想给大家带来的,从一支UGC广告,到一个广告主题,到一个完整的Campaign,是怎么为Nike这个品牌主张和运动精神及其产品服务的。 喜欢我的观点,或者你也可以看看我的新书——《内容...
An Internet advertising campaign for Nike running shoes created by the advertising agency AKQA offered on social media in China is discussed, particularly the campaign's attempt to counter the poor social image of running as a recreational sport in that country....
While at Burberry, Tariq has been responsible for a range of acclaimed social-media campaigns, including a ‘Tweetwalk’ last September, which allowed the brand to reveal every new-season look on Twitter moments before the models hit the runway. It is not known when Tariq will take up his ...
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从2006年开始,耐克的广告我收集了十几年,在我的移动硬盘里,耐克的文件夹接近2个G,数量高达2500个。 多年来,耐克几乎每一波campaign都有收集,并按照项目类别和投放时间分门别类进行存档。 研究这么多耐克广告,从中不仅可以学到耐克写文案的技巧与风格,更可一窥耐克的品牌策略,理解其品牌诉求,品牌核心价值和个性形象...
For the launch of Nike’s latestJust Do Itcampaign, the company tapped into an existing fan community onFacebookand invited them to help launch the campaign. That community is now over 1 million strong and a platform for athletes to continue to inspire one another. They just recently asked ...
In addition to the anthem, “Winning Isn’t for Everyone” includes athlete extension films, iconic image, social media extensions and out of home advertising in cities worldwide. The campaign is the latest example of how Nike’s unapologetic view of victory helps athletes all over the world ...
Nike brought together some of the most well-known soccer players in the world for their Write the Future campaign prior to the first World Cup taking place in Africa. While soccer is the most popular sport around the world, its popularity in the US lags behind others. But Nike used this ...
Whether you’re launching a new product line, promoting a special edition release, or simply aiming to captivate your audience with stunning visuals, the Nike “Velocity Boost” Shoe Poster and Banner PSD Template is the ideal tool to elevate your marketing campaign to new heights. Immerse your...