SocialMedia-Marketing 18-07-26 14:23 来自微博weibo.com 前段时间看NIKE的世界杯广告,最后的slogan“全凭我敢”让我眼前一亮,忍不住去搜了一下NIKE其他的品牌文案。没想到,经典的文案竟然可以让人如此热血沸腾,跟着我一起来看看!
It notes Nike's decision to stop outsourcing this work to marketing agencies reflects a broader trend, citing companies' increasing familiarity and comfort with social media as well as their desire to ...
This is an attempt to carry out precision marketing through massive data mining based on the social network. Through the traces left by users on social networks, customized advertising for users, accurate access to target users through Sina Sports, a media platform, and personalized advertising push...
Nike Takes Digital Data and Social Media Marketing Seriously They are building communities and strengthening relationships to such a point that people will not only buy one pair of shoes and a wearable device but if managed correctly, if the marketing is not too aggressive, they will c...
But Nike is not resting on its laurels. This is a company that is changing and adapting as an organization to further bring the social element into their marketing. What does this mean for them? Here is what Ean Lensch, Nike’s Brand Connections Director, says: “There is a need for us...
Platforms Used: Nike’s comprehensive campaign includes TV commercials, print ads, social media, celebrity endorsements, influencer marketing, and more. What You Can Learn: The “Just Do It” campaign teaches the power of simple, universal messaging that taps into emotion. It also shows the power...
◉ CDM-Social Marketing Intern ◎工作内容 • 对外协助团队对接供应商,进行品牌全媒体矩阵内容投放与达人合作管理,审核方案与物料、监督达人创作、管理项目进度包括统筹产品库存、项目物料及周报交接等; • 对内协助团队进行跨部门沟通合作,协调产品借调流程,跟进项目信息,推进项目进展; ...
Unveiling Nike's marketing strategy and the influential role of Joe Holder in enhancing engagement and connection with his audience.
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Nike: hiring Burberry's Musa Tariq Tariq joined the British luxury fashion brand as global head of digital marketing in 2009, before being promoted to global director of social-media marketing last year. He had previously worked at ad agencies JWT and Saatchi& Saatchi. ...