而「Just Do It」这句广告词,更是随着Nike这个品牌的壮大变得家喻户晓,随处可见。 你可以与考官聊聊「Just Do It」的产生背景,以及Nike近年来打出的情怀牌: The slogan was coined in 1988 at an advertising agency meeting. The foun...
calling it “the biggest change in Beaverton since the creation of ‘Just do it.’ ” Nike had slashed its print and TV advertising spending by 40% and shifted that money—and more—to digital marketing. A key part of the shift was using the new means to reach consumers directly. ...
Nike and Wieden+Kennedy have created many indelible print and television ads and the agency continues to be Nike's primary today. It was agency co-founder Dan Wieden who coined the now-famous slogan "Just Do It" for a 1988 Nike ad campaign, which was chosen by Advertising Age ...
⛔ Get rid of ads on Footy Headlines Update: We want to take a look at how Nike's streamlined third kits have developed in the past 3 years that were arguably the most creative out of all of them. One can really see how the American sportswear giant tried to create unique jerseys ...
Just as always, the 2022 Nike Black Pack won't be worn by Nike's best players. The Swoosh's players will wear the fresh 2022 first on-pitch collection, called "Gear Up". First Nike 2022 On-Pitch Boots Collection Leaked - Blueprint Pack Feb 22, 2022 ⛔ Get rid of ads on Footy...
Under Armour has made a lot of strides to shake off the perception that the company’s apparel and shoes are just for the boys. Initially known as a maker of base layers, with sales mostly tied to the men’s market, Under Armour’s newest ads have featured female gymnasts, ballerinas, ...
? 1960---1969 BEGINNING I JUST DO IT Enter Jeff Johnson,a runner,whom Knight had met at Stanford became the first full-time employee of Blue Ribbon Sports in 1965, and quickly became an invaluable man for the start-up company. First full-time employee ---1965 The companys second retail...
Even Joe Pytka, whose Los Angeles production company has made it a habit of virtually sweeping the Clios the past several years with its splashy ads for Pepsi, won just a single Clio this year. And the Venice ad firm Chiat/Day, which prides itself on its creative ads for clients such as...
As a result, TVC and print ads are coming out of the streets and night running activities, the summer sports festival "sports meeting" is held, and the online "Just Do It Super Sports Challenge" is launched simultaneously. In addition, there are still opportunities to reach zero distance fro...
If I were an advertiser 30 years ago, I could do TV commercials, do some print ads, and do some straight tours. And this video shows you what cool things the traditional media did at that time. Nicholas: there is no doubt that we have gone through a wonderful brand. Our brand buildin...