比如第一支《Just Do It》的广告，出演的主角并非赫赫有名的跑步运动员，而是有着 80 岁高龄的素人 Walt Stack，他一边在金门大桥慢跑一边讲述着自己多年的跑步习惯。该广告由广告公司 Wieden + Kennedy 制作，后者为 Nike 打造许多经典广告而闻名，至今双方依旧保持着合作关系。Via Wieden + Kennedy Nike 联合创始...
The article presents five of the most memorable video advertisements of Nike as it celebrates its 25th anniversary of its famous slogan, "Just Do It," which include the "Walt Stack" in 1988, the "Good vs Evil" in 1996, and the "Do Anything" in 2004.Joseph...
如果你觉得 Nike 首支《Just Do It》广告还算「正经」,那接下来总会有一个广告让你意想不到。前 NBA 职业篮球运动员 Charles Barkley 曾在 1993 年为 Nike 拍摄《I Am Not a Role Model》广告,整个视频不断穿插 Charles Barkley 打篮球和说独白的画面,没有复的剧情铺垫,却言简意骇地表达一个观点:「我不...
如果你觉得 Nike 首支《Just Do It》广告还算「正经」,那接下来总会有一个广告让你意想不到。前 NBA 职业篮球运动员 Charles Barkley 曾在 1993 年为 Nike 拍摄《I Am Not a Role Model》广告,整个视频不断穿插 Charles Barkley 打篮球和说独白的画面,没有复杂的剧情铺垫,却言简意骇地表达一个观点:「我不...
Today, Nike officially released the latest version of the "Just Do It" advertising film for the Greater China region. The theme is to arouse the enthusiasm of young people in mainland China, Hongkong and Taiwan through sports at different levels.
Nike有史以来的第一支“Just Do It”广告发布于1988年7月1号。广告中80岁的Walt Stack正跑过金门大桥。Stack一生当中跑了大约62000英里,同时他也是旧金山跑步社区的知名人物。标语“Just Do It”的想法来自于Wieden+Kennedy以及联合创始人Dan Wieden,但它实际却是从一个死囚犯Gary Gilmore的著名言论“Let’s do ...
As a result, TVC and print ads are coming out of the streets and night running activities, the summer sports festival "sports meeting" is held, and the online "Just Do It Super Sports Challenge" is launched simultaneously. In addition, there are still opportunities to reach zero distance fro...
Just Do It 作为当下运动品牌市场不折不扣的大哥大,「联名(co-branding)」和「限定(limited edition)」这种小case,Nike自然是玩的666。 比如随着大热美剧《怪奇物语(Stranger Things)》第三季即将开播,Nike与之发布了一系列联名为电视剧造...
3. Nike ads also have a way of tapping into our emotions. They often tell a story, and they use music and visuals to create a mood. It's not just about selling shoes or clothes, it's about selling a feeling. 4. One thing I love about Nike ads is that they celebrate diversity. ...
Nike. Just do it."Aine Humble, a PhD student from Edmonton attending Oregon State University, hangs Nike ads on her wall for inspiration. "I find ... L Felesky - New Aditude 被引量: 0发表: 2000年 "Just do it!"| A rhetorical criticism of Nike's "Hero" advertising campaign for wom...