In 2021 so far, the company has grown its direct-to-consumer sales to 39% of its Nike brand revenues — up from 16% a decade ago. By 2025, DTC sales are expected to account for more than half of revenues, based on the company’s growth outlook. 25 Industries & Technologies That Wil...
Total Nike Q2 revenue fell 8% to $12.35 billion. Meanwhile, Nike Direct revenue declined 13% to $5 billion. Nike Direct refers to the retailer’s direct-to-consumer sales, both in physical stores and online. Elsewhere, Nike wholesale revenue fell 3% to $6.9 billion. Chief financial officer...
任职五年里,唐若修对Nike业务的最大贡献是:更加强调“直客营销”(Direct-to-Consumer,DTC)。数年来,Nike一直保持着与数百家零售商的合作,但唐若修在职期间表示,“直客营销”模式省去了中间商,能够带来更高利润、掌握更多客户数据,让Nike在定价方面拥有更大的发言权,认为应加强对Nike的网站、应用程序和实体店的渠道...
The Beaverton, Oregon-based company has focused on building up its direct-to-consumer business through its own website, app and stores. The company launched a subscription service for children’s shoes last summer. Last month, it announced it will stop selling its sneakers and athletic gear di...
虽然它在美国赢了 Adidas,但在国际市场还是非常的弱,而且全年的营收有 67 %来自分销 (wholesale),来自直接销售 (direct to consumer) 的只占 30%,而分销商中单是 Dick’s Sporting Goods 一家就已经占了 Under Armour 营收的 11.5%,虽然年报没有更细的报告,但从中可以看出 Under Armour 对分销商的依赖度很...
direct-to-consumer sales accounted for 44% of its total in the 12 months to May, up from 32% in the same period five years earlier. It is a similar story at Adidas. The strategy, though, has not played out as hoped. “The retailers said: well if you're not going to support us ...
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Nike, which relies heavily on its wholesale business, has made strides to expand organic sales channels, launching a "Consumer Direct Offense" earlier this summer. With this strategy, the company has said it aims to increase direct-to-consumer sales, which are higher margin by nature, relying ...
For the last several years, Nike has been working to build out its direct-to-consumer sales and has invested heavily in the channel by building out experiential stores, developing its loyalty program and growing its e-commerce sales. The investments into its DTC channel has come at a cost, ...
In 2017, Nikeannouncedits ‘Consumer Direct Offense’ (even the business strategy sounds like a sports play) saying the brand will use the ‘power of digital’ to drive growth by ‘accelerating innovation and product creation, moving even closer to the consumer through Key Cities, and dee...