The company collaborated with three French artists to design cans that show hands and arms in an embrace. “The campaign celebrates the power of sports to unite people and highlights Coca-Cola’s iconic hug motif as the central theme for Paris 2024,” Aurélia Durand, one of the artist...
Despite this success in tests, when the company brought New Coke to market, customers revolted. New Coke turned out to be one of the biggest blunders in marketing history. Within months, Coke returned its original formula—branded as “Coca-Cola Classic”—to the shelves. In the end, sal...
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Evening Gazette (Middlesbrough, England)
The article describes the case of beverage company Coca-Cola's New Coke or formula change decision and its implications to product testing for engineers. T... Palmer,Dave - 《Design News》 被引量: 0发表: 2015年 Move from reduced sugar to sugar free When the EU followed the US in approvi...
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After revealing new designs for its Coca-Cola and Coke Zero cans in 2021, the company announced on Wednesday that it would be expanding the “new, modern packaging design” to all the cans in its Coca-Cola Flavor lineup.
For example, Coca-Cola relied on consumers’ positive associations with original Coke when it launched its new lines of sugar-free sodas (e.g., Coca-Cola Zero Sugar). When launching new products, companies normally tend to stick to the given rules of the markets in which they operate. Any...
Coca-Cola’s ill-fated New Coke recipe of the 1980s is to be resurrected with its original 12oz can label design to promote the latest series of a TV thriller set in the decade that fashion forgot. New Coke, which was pulled from retailers less than three months after its launch in 19...
Beer, wine, soft drinks like Coke, 7-Up…you name it, I’ve got it! Have you ordered the cake? M: Of course. Text 4 M: I don’t have a library card. Do I need one? W: You have to have one only to take books out. You’re okay if you just sit in one of the rooms ...