The new designs will be seen on cans of Coca-Cola, Coca-Cola Cherry and Coca-Cola Vanilla, as well as their zero-sugar varieties. (Coca-Cola) “We wanted to modernize and simplify the look of our packaging to help consumers find the flavor they’re looking for...
Coca-Cola is hoping the Paris Olympic Games bring people together, and the company has designed its marketing accordingly, playing into the theme of togetherness with a series of new cans that can be arranged to look like they’re hugging each other. The company collaborated with three Fr...
Coca-Cola Europacific Partners (CCEP), the world’s largest independent bottler of Coca-Cola, has marked the official opening of its new state-of-the art canning line in Sidcup, UK. The opening was attended by Louie French, MP for Old Bexley and Sidcup, who met CCEP’s general manager, ...
Coca-Cola HBC. “As a beverage leader on many European markets, we of course need to respond to this trend. What’s more, our new canning line has also enabled us to develop a strategy with which we can supply flavoured Römerquelle water in aluminium cans.” Another was that the new...
, where brand animals, mascots and icons are all-but ubiquitous, be it the Lacoste crocodile, the Andrex puppy or Coca-Cola's cuddly polar bears. ... S Brown - 《Marketing Review》 被引量: 96发表: 2010年 A Frosty Reception for Coca-Cola's White Christmas Cans. The article focuses on...
In a wholesome new campaign, Coca-Cola is embracing the imperfection of recreated Coca-Cola logos from across the world – and it's even slapping some of the dupes on the cans themselves. (If you're looking for more design inspiration, check out the best cursive fonts.) (Image credit: ...
In June, for example, Coca-Cola and Costa Coffee launched a ready-to-drink (RTD) chilled coffee range packed in 250ml cans. The following month, coffee specialist Luigi Lavazza joined forces with PepsiCo to launch a new iced cappuccino in the UK....
Coca‑Cola’s disastrous introduction of "New Coke" in 1985 delivered a painful lesson: Don't mess with a classic.
How do you get it?Beginning tomorrow (May 23) at 5 p.m. ET, Coca-Cola will release a limited number of 12-ounce cans of New Coke, with the original 1985 formula, as part of a bundle. You can get yours atcokestore.com/1985. ...