Net Promoter© Score (NPS) Question Highlight Question Signature Question Video Response Question Unmoderated User Testing Question Tree Testing Question Interview Selector Question Advanced Questions Pre-Made Qualtrics Library Questions Formatting Questions Formatting Answer Choices Page Breaks Respon...
In research conducted by the Qualtrics XM Institute, for instance, the grocery industry was found to have an average NPS of 30 and the video streaming sector 29, while the consumer payments industry’s average was -6. Complicating things further, NPS survey responses often vary by age and ...
A net promoter score (NPS) is a customer satisfaction metric. Businesses gather NPS data by surveying current customers. Although survey distribution methods and additional questions can vary, the NPS question is standardized. All NPS surveys have customers answer the following question: "On a scale...
In 2011, theaverage Net Promoter Scorewas 21, with a range of -26 to +51. But keep in mind that to accurately measure your company’s position in the market, you’ll have to use anindustry NPS benchmarkfor NPS calculations. As NPS scores vary depending on the industry.How else could...
IndustryEstimated 2016 Benchmarks for Average NPS Brokerage/Investments45 Software and Apps28 Online Shopping23 Online Entertainment23 Travel Websites16 Additional Notes: Theviral coefficientand the net promoter score (NPS) are related, but they function differently. NPS score tracks the number of sati...
Instead of obsessing over meeting the industry average or outscoring your competition, focus on improving your own score every year or quarter. Relationship vs. Transactional Net Promoter Score There are two main types of NPS feedback companies can gather: relationship and transactional NPS. ...
Net Promoter Score Benchmarks by Industries A good NPS often depends on the industry in which a business operates. Different sectors have varying average scores due to the nature of their products, services, and customer expectations. For example: ...
Net Promoter Score Benchmarks by Industries A good NPS often depends on the industry in which a business operates. Different sectors have varying average scores due to the nature of their products, services, and customer expectations. For example: ...
What is a “good” net promoter score? To answer this question, it’s important to understand that there isn’t one “holy grail” number to strive for. The results vary highly from industry to industry. Technically, any score above 0 can be considered a “good” score, since it means...
Industry Compare your NPS Get started NPS benchmarks by industry Explore and compare NPS benchmarks for 20 industries. Each row shows the high, low, and average NPS in each industry along with the companies in the benchmark. You can also find answers to “What is a good NPS score?” ...