Focuses on negative political advertisements during election campaigns. Increase in the use of negative political ads; Result of a research on the effects of negative political advertising; Acceptance of the use of ad-hoc ads by the people.Usa Today Magazine...
M. (1994). The role of gender in ‘attack ads’: Revisiting negative political advertising. Communication Research Reports, 11 , 67–75.Dinzes, D., Cozzens, M. D., & Manross, G. C. (1994). The role of gender in “attack ads”: Revisiting negative political advertising. ...
(2007). Psychophysiological and memory effects of negative political ads: Aversive, arousing, and well-remembered. Journal of Advertising, 36(4), 115-127.Bradley, S., J. Angelini, and S. Lee. 2007. Psychophysiological and memory effects of negative political ads: Aversive, arousing, and well...
"Men are not hanged for stealing horses, but that horses may not be stolen" [George Savile, Marquess of HalifaxPolitical, Moral, and Miscellaneous Thoughts] Collins Thesaurus of the English Language – Complete and Unabridged 2nd Edition. 2002 © HarperCollins Publishers 1995, 2002 ...
but because they are tied to a particular political slant people associate with. Further, so much of online advertising is based upon clicks driving revenues. If the content is really engaging then few people would click AdSense ads near the content. There really are lots of trade offs & what...
Ted Brader, Ted,Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work(Chicago, University of Chicago Press, 2006). 9. Evans, Smith, Gonzales, and Strouse. 10. Anders Olof Larsson and Hallvard Moe, “Studying Political Microblogging: Twitter Users in the 2010 Swedish ...
Negative political ads: Capito, Humphreys camps bring bedlam to electionRobert Rupp
Negative political ads do serve a purposeDavid Broder
THORSON, Esther; OGNIANOVA, Ekaterina; COYLE, James; DENTON, Frank. Negative political ads and negative citizen orientations toward politics. In: Journal of Current Issues & Research in Advertising. Vol. 22, pp. 13-41, 2000.Thorson, E., Ognianova, E., Coyle, J., Denton F., (2000)....
Negative political ads save many a dull campaignArt Buchwald