Some websites use popups with a negative phrase for declining. For example, the popup may ask if you want to signup to receive email newsletters with marketing tips, and the options are “Yes! I’d love help with marketing!” or “No, I already know everything.” This is rude. The...
If you are “blacklisted,” you are rejected, whereas “whitelisted” means you’re approved. A person can be “blackballed”(rejected), but there is no “white-balled.” Blackballed” historically refers to exclusion or rejection from a group, and the use of “black” in a negative conte...
Scott Snyder is a product/object photographer based in Costa Mesa, California. His photography is clean-cut and top-of-the-line quality, as apparent from his minimalphotography portfolio. The professional photographer showcases his best photos with plenty of negative space on the homepage. You can...
Optimistic: This tone is hopeful and looks at the positive side of things. Example:“Despite the setbacks, we remain confident in our ability to achieve our goals.” Pessimistic: This tone is negative and tends to focus on the worst aspects of situations. Example:“Given the declining econ...
We’re seeing simple palettes of one or two colors with a focus on the feel of printed text. Source: Aurora creative on Behance Raised patterns The raised pattern below creates wave-like oscillations, with theminimalist logobalancing out thenegative space. This type of design is best suited fo...
Marketing campaigns aren't just limited to advertising products or services; they can be designed with many different goals in mind, including building abrand image, introducing a new product, increasing sales of a product already on the market, or even reducing the impact of negative news. Measu...
fall into that market sector. For example, Google and Meta (formerly Facebook) have dominated digital advertising for much of the 21st century, and they function as a duopoly in that field. However, Google is not associated with a duopoly in its other product sectors, such as computer ...
The tendency to generalize impressions of a person or entity based on a single positive or negative trait or experience. Thanks to this cognitive bias example, someone might assume a physically attractive teacher has superior teaching skills even when that is not true. ...
A slippery slope fallacy in advertising involves making an argument that a minor action or event will lead to a catastrophic consequence without providing any logical evidence for this claim. For example, an ad might exaggerate the negative outcome of not usinginterstitial adson your website, sugges...
Implicit bias, also known as unconscious bias, refers to messages that unintentionally convey negative stereotypes or derogatory attitudes toward certain groups. In recent years it has come in for particular notice in the fields of advertising and marketing. In digital marketing it may manifest itself...