Second, do consumers from different cultures evaluate differently dissimilar types of negative celebrity information? Third, do dispositional and situational attributions of the negative information about a celebrity endorser produce different evaluations of the endorser and, subsequently, of the endorsed ...
Trump’s ill-defined plan to take over the Gaza Strip and redevelop it into the ‘Riviera of the Middle East’ has been met with global outrage that threatens to further destabilize the region. Laura MannweilerFeb. 12, 2025 Inflation Spiked in January ...
A recent survey of teachers found that an unhealthy passion with celebrity culture is having a negative impact on British students’ studies and it discovered that celebrity couple, the Beckhams, are the favorites among most students. Many students are ignoring building their own careers to seek ...
celebrity culture can spread the idea that celebrity status is the greatest achievement and reinforce the belief that other career choices are not as valuable," said one primary school teacher. "Too many of the pupils believe that school success is unnecessary, because they will be able to get...
In this globalized and well-connected society, it seems that it is not a matter of if, but of when, a firm will face unexpected negative events. Accordingly, the role of CSR has received substantial attention from both industry and academic communities due to its potential insurance effects ag...
In this regard, it is important to understand how the media use their influence to mitigate the negative impacts of the media and encourage positive effects [6]. Researchers focus their efforts on media content evaluation due to its practical relevance for news agencies, advertising companies, and...
Much of the research has been done to analyze the intended effects of advertising and commercial messages on consumer choice. Ideally, advertising is intended to promote awareness of the products, enhancing their appeal and encouraging purchasing the good. Every commercial is produced with not only ...
culturecelebrity endorsementThis study investigates the relationship between cultural orientation (individualistic or collectivistic culture) and consumers' attribution styles (dispositional and situational attributions) as well as the consequences of attribution styles on brand evaluation and purchase intention. ...
However, celebrity culture can spread the idea that celebrity status is the greatest achievement and reinforce the belief that other career choices are not as valuable,” said one primary school teacher. “Too many of the pupils believe that school success is unnecessary, because they will be ...