This is an opinion test. It talks about the influence of celebrities. There is a duck test to say: this problem is so difficult, the point of view can not think. In fact, we can think about this problem in combination with real examples, such as Ding Zhen, who was very popular 2 y...
In this paper, we introduce the effect of celebrity, under which a player behaves more generous or stingier when faces different opponents. The celebrity of individuals in a social network is defined as their degree, and ordinary people have small degrees while celebrities have large degrees. The...
The Celebrity Effect Celebrities have become a much bigger part of our society than ever before. One of the main reasons for this is the fact that celebrities have become much more widespread‚ they can be any one or from anywhere. Celebrities can be found on “reality” TV; in the goss...
As media is becoming more influential in the era of new media, the impact and the power of celebrities of stage and screen have become greater than ever. Gradually, consumers tend to make their purchase decisions based on the symbolic and imagery aspects rather than substantial use of a produc...
These images appear on the package of products, billboards and TV commercial ads, in a word, we contact with the celebrities all the time. People admire the celebrity’s success, they adore them, want to be one of them, sometimes they overreact on the process of pursuing stars. 在日常...
This study analyzes the effect of celebrity endorsement on customer's attitude toward brand as well as the effect of customer's attitude toward brand on customer's purchase intention in Vietnam... NM Ha 被引量: 0发表: 2019年 The Effects of Celebrity Endorsement on Customer隆炉s Attitude towa...
The results show that celebrity endorsers have only a very weak effect on stock returns raising questions about the policy decisions of firms using celebrities.doi:10.1007/978-3-319-17055-8_64Shalinl PerumpralHoward W. CombsKhalil TorabzadehSpringer International Publishing...
In contrast with traditional celebrity endorsement research, this study examines the effect of celebrity advertisement on the celebrity himself/herself, that is, a reverse transfer effect, in terms of the celebrity's perceived attractiveness, trustworthiness, and expertise. Online questionnaires were ...
Celebrities frequently endorse products, brands, political candidates, or health campaigns. We investigated the effectiveness of such endorsements by meta-analyzing 46 studies published until April 2016 involving 10,357 participants. Applying multilevel meta-analysis, we analyzed celebrity endorsements in ...
According to paragraph 5, what did a study of children in Hong Kong show about the use of celebrities in advertisements aimed at children? A. It is most effective with children who watch a lot of television. B. It has little effect if the celebrities are not familiar to most children. ...