( 1983 , “ Framework for analyzing marketing ethics ”, Journal of Macromarketing , Vol. 3 No. 1, pp. 7 ‐ 18 . [] []Amine, L.S., 1996. The need for moral champions in global marketing, European Journal of Mar
While this feature is primarily designed to help brands understand the characteristics of an influencer’s audience, it can also provide indirect insights into broader social media conversations and trends by analyzing the interests and engagement patterns of the influencer’s followers. Traackr’s ...
In this blog, We'll go over the top 10 social media marketing tools for 2025. Pick which tools are best for media management, & paid social advertising.
While this feature is primarily designed to help brands understand the characteristics of an influencer’s audience, it can also provide indirect insights into broader social media conversations and trends by analyzing the interests and engagement patterns of the influencer’s followers. Traackr’s ...
Early in my content marketing career, I struggled to keep pace with the rapidly changing interests of our target audience. BuzzSumo changed that by enabling me to tap into the pulse of our industry’s most engaging content. For example, by analyzing top-performing articles within our niche, we...
An AI writing detection tool provides one data point, but it cannot offer a definitive conclusion. We encourage prioritizing human judgment when evaluating a student’s work, taking into account the potential for false positives, the student’s intent, and, most importantly, understanding of their...
Building a sustainable system for analyzing customer service is vital for our business growth. If we don’t know where people are frustrated, we can’t improve our customer service. If we can’t improve our service, our customers will leave for another company who will. ...
B2C Digital Marketing B2C Digital Marketing refers to the abbreviation for “business to consumer.” B2C digital marketing refers to the tactics and best practices marketers use to promote products and services to consumers. There are different ways to advertise online such as content marketing, banne...
Social Media Marketing You need social media marketing to build your brand, increase sales, and drive website traffic. That is to say, an effective social media strategy includes creating and sharing engaging content, listening to and engaging with your audience, analyzing the results, and running...
Secondly, we consider likelihood to return. For a cloud-based software company, we developed a metric to predict which event attendees were most likely to return in subsequent years. By analyzing historical event data – such as session attendance, booth visits, and networking activities – we ...