精选课件1 AnalyzingtheMarketingAnalyzingtheMarketing EnvironmentEnvironment MadebyGrouptwo 精选课件2 ContentsContents 精选课件3 WhatisMarketingWhatisMarketing Environment?Environment? •Theactorsandforcesoutsidemarketing thataffectmarketingmanagement’sability tobuildandmaintainsuccessful relationshipswithtargetcustomers. ...
NewStudyHelpsGroceryMarket22MacroenvironmentDemographicEconomicNatureTechnologicalPoliticalCulturalMacroenvironmentDemographicE23市场营销环境分析(英文版)AnalyzingtheMarketingEnvironment课件24DemographicAccordingtoWal-Mart,thereare3typesofshoppers: Price-ValueShoppers BrandAspirationals Price-SensitiveAffluentsDemographicAccordingto...
市场营销环境分析40英文版41AnalyzingtheMarketingEnvironment课件 面对童装市场目前的现状,网络能带给我们接触目标群体的更多机会,网络的多种表现形式使品牌与受众达到更为良好的沟通,丰富的网络传播手段也将准确诠释嗒嘀嗒的品牌价值。 AnalyzingtheMarketingAnalyzingtheMarketing EnvironmentEnvironment MadebyGrouptwo 面对童装市...
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MarketingEnvironment Macroenvironment Marketingintermediaries Customermarkets Suppliers Competitors Thecompany Microenvironment Publics NewStudyHelpsGrocery MarketersTackleSocialMedia •Amongthetopicsencompassedbythefive-partCCRRCstudy:•1.Part1:AssessingtheSocialNetworkingLandscape •2.Part2:IdentifyingtheAllureof...
TheMarketingEnvironment Microenvironmentconsistsoftheactorsclosetothecompanythataffectitsabilitytoserveitscustomers,thecompany,suppliers,marketingintermediaries,customermarkets,competitors,andpublics TheCompany’sMicroenvironment ActorsintheMicroenvironment TheCompany’sMicroenvironment TheCompany •••••• Top...
MarketingEnvironment Macroenvironment Marketingintermediaries Customermarkets Suppliers Competitors Thecompany Microenvironment Publics NewStudyHelpsGrocery MarketersTackleSocialMedia •Amongthetopicsencompassedbythefive-partCCRRCstudy:•1.Part1:AssessingtheSocialNetworkingLandscape •2.Part2:IdentifyingtheAllureof...
Analyzing the Marketing Environment (1)
Chapter 5: ANALYZING THE MARKETING ENVIRONMENTKotler, Philip
Analyzing the Marketing Environment参考 * Note to Instructor Students should note that the competition is just a click away with online purchasing. This link goes to Bizrate—one of many comparison shopping sites online. Enter a product like coffee makers to see the competing products and retailers...