The article discusses the brand marketing strategies in differentiating between national brands and private labels in the U.S. A commitment to quality packaging had set the growth of private labels. National brands are at an advantage in creating a compelling story. Both national brands and private...
The competitive position of store brands compared to national brands may depend on the product category and a retail chain's overall brand assortment strategy. In order to investigate these possible chain and category effects we have selected five chains with different store brand strategies and ...
With this in mind, we consider a national brand (NB) and a (premium) SB co-existing in a market. Each brand has to decide the amount to invest in advertising its product and the prices to charge its customers, which can be determined separately or in unison. When either advertising ...
(1) the price discount they would need to be offered to switch from a national brand to a store brand (a measure of "willingness-to-accept"); or (2) the price premium they would be willing to pay to switch from a store brand to a national brand (a measure of "willingness-to-pay...
amr.black is after mr. brown at first mr.black 是 以后 先生。 褐色 在 首先[translate] aStore brand and national brand promotion attitudes antecedents 商店商号和全国品牌促进态度祖先[translate]
This research has three objectives: (i) to compile analytical results on national brand and store brand marketing obtained from mathematical models, (ii) to assess the external validity of those results and thus the applicability of the results to practice, and (iii) to identify avenues for furt...
Striking a Balance between Brand "Popularity" and Brand Loyalty The relationship between a brand's share of users and its loyal franchise is investigated. Using TGI data on consumer purchase habits covering 1,000 brands in 86 product classes, it is found that brands with a larger share of ...
National Brand Abrand namesoldall over a country rather than in a certain area. A national brand may be lower inpricethan a local brand because it is able to utilizeeconomies of scale. A national brand may give the impression (whether accurate or not) of higher quality. ...
“I do believe store brands will continue to grow in the frozen department as our country pulls itself out of this economic recession,” says Al Greenwood, frozen food director for Stamford, Conn.-based Daymon Worldwide. “Now, is it reasonable to believe private-brand frozen pizza, for ...
A study on the influence of private label and national brand promotion attitudes:The case of Taiwan COSTCO [[abstract]]The coming of the micro-profit era has resulted in the prevalence of store brand in the retailing industry Store brand has become one of the major choices of consumers when...