amr.black is after mr. brown at first mr.black 是 以后 先生。 褐色 在 首先[translate] aStore brand and national brand promotion attitudes antecedents 商店商号和全国品牌促进态度祖先[translate]
(2011), "Store brand and national brand promotion attitudes antecedents", Journal of Business Research, Vol. 64 No. 3, pp. 286-291.Manzur E., Olavarrieta S., Hidalgo P., Farias P, Uribe R. (2011), Store brand and national brand promotion attitudes antecedents, in: Journal of ...
Store Brand Vs. National Brand While a store brand is manufactured for, and sold exclusively at, a certain retailer that owns the brand, national brands are intended to be distributed and sold at different stores across the nation. An example of companies that create national brands areconsumer ...
(1) the price discount they would need to be offered to switch from a national brand to a store brand (a measure of "willingness-to-accept"); or (2) the price premium they would be willing to pay to switch from a store brand to a national brand (a measure of "willingness-to-pay...
We find that store brands are in a weak competitive position compared to national brands independent of category and retail chain brand assortment strategy.doi:10.1016/j.jretconser.2005.10.003H.J. JuhlL. EsbjergK.G. GrunertT. Bech-Larsen...
store brandcooperative advertisingsupply chaingame theoryThis paper investigates a dual-channel supply chain, where one national brand manufacturer has both online and retail channels. The retailer is assumed to sell the national brand as well as his store brand to customers. The ...
Striking a Balance between Brand "Popularity" and Brand Loyalty The relationship between a brand's share of users and its loyal franchise is investigated. Using TGI data on consumer purchase habits covering 1,000 brands in 86 product classes, it is found that brands with a larger share of ...
This research has three objectives: (i) to compile analytical results on national brand and store brand marketing obtained from mathematical models, (ii) to assess the external validity of those results and thus the applicability of the results to practice, and (iii) to identify avenues for furt...
We construct a game-theory-based framework to model the strategic interaction between a leading national-brand manufacturer and a retailer. Besides the national brand, the retailer also has an option for its own store brand to compete with the national brand head to head. There are two choices...
National brand (NB) delistings are not uncommon in food retailing; however, retailer boycotts of individual brands may have negative consequences, particularly in terms of store switching intentions. This paper analyses which kind of assortment ('store brand-only' or mixed) is more profitable in ...