Store brand and national brand promotion attitudes antecedents. J. Bus. Res. 64 (3), 286-291.Manzur, E., Olavarrieta, S., Hidalgo, P., Farias, P., & Uribe, R. (2011). Store brand and national brand promotion attitudes antecedents. Journal of Business Research, 64, 286-291....
We find that store brands are in a weak competitive position compared to national brands independent of category and retail chain brand assortment strategy.doi:10.1016/j.jretconser.2005.10.003H.J. JuhlL. EsbjergK.G. GrunertT. Bech-Larsen...
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With this in mind, we consider a national brand (NB) and a (premium) SB co-existing in a market. Each brand has to decide the amount to invest in advertising its product and the prices to charge its customers, which can be determined separately or in unison. When either advertising ...
Store Brand Vs. National Brand Example Proctor & Gamble, for example, is the owner of thePampersbrand. This brand develops wipes, and it sells them through different retail outlets across the world, and promotes it through huge marketing campaigns across different channels. ...
andDevelopmentEconomicsCopyrightbyMin-HsinHuang2004iiABSTRACTStorebrandsandnationalbrands(Kraft)accountforeightypercentoftheretailcheesemarketintheUnitedStates.Thegoalofthisstudyistoestimatebranddemandelasticitiesandrevealfactorsthatdeterminepriceelasticitiesforstoreandnationalbrandsofcheese;moreimportantly,toprovideimplications...
Brand awareness of NBs is better than store brands due to their widely national scope. This issue disadvantaged SBs because of advertising lack (De Wulf et al. 2005). Although SBs have some risks and disadvantages over NBs in terms of quality and brand awareness, consumers still attract more ...
(1) the price discount they would need to be offered to switch from a national brand to a store brand (a measure of "willingness-to-accept"); or (2) the price premium they would be willing to pay to switch from a store brand to a national brand (a measure of "willingness-to-pay...
Key stat: US sales of store brand beauty products grew 10.5% in 2023, according to February 2024 data from the Private Label Manufacturers Association and Circana. Beyond the chart: 17% of US shoppers said they were buying more store-brand products to cut costs, per a December 2023 survey...
A private brand, also known as a store brand or private label, is a product manufactured for and sold under the name of a specific retailer, typically at lower prices than national brands. What Is a Private Brand? A private brand is a good that is manufactured for and sold under the na...