This paper draws on the diffusion literature to investigate how consumer innovativeness affects consumer response to alternative branding strategies (i.e., new vs. extended brands, for new products). The results of an empirical study found that consumer innovativeness has a greater effect on new ...
Big Names, New BrandsDavis, Nicole
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We have domains available in a cross section of suffixes (right of the dot) – UK (.co.uk and .uk) USA/International (.com) and new gTLD’s (.whatever) Some domains already have live websites, twitter accounts and other social media for an optimised turn-key operation. The Premium n...
We have domains available in a cross section of suffixes (right of the dot) – UK (.co.uk and .uk) USA/International (.com) and new gTLD’s (.whatever) Some domains already have live websites, twitter accounts and other social media for an optimised turn-key operation. The Premium n...
We have domains available in a cross section of suffixes (right of the dot) – UK (.co.uk and .uk) USA/International (.com) and new gTLD’s (.whatever) Some domains already have live websites, twitter accounts and other social media for an optimised turn-key operation. The Premium n...
Descriptive names: this category speaks for itself. These names spell out what a company or service sells or offers. Consider JustTires or SuperGlue. Judging by the names, it's pretty clear what these brands offer or do. Unless the specific product or service you're introducing is truly bran...
First, each respondent was exposed to a plaque with 10 stimuli – the experimental stimulus was included among nine other unknown auxiliary names and logos – for 15 s (see plaque 1 in theAppendix, Fig. A1). The plaque was removed, and the respondent was asked which brands they remembered...