When brand names come into common use to describe a whole class of items, it is easy to forget to capitalize them. Brand names, however, are proper names. He asked his mother to hand him a tissue. Could you pass me the Kleenex? Should eponyms be capitalized? That said, some nouns tha...
What are some famous brands? Famous brands include Coca-Cola, Nike,IBM, Volkswagen and Chanel. These companies have built their brand over many years and are among the most valuable brands in the world. The Coca-Cola brand is worth $79 billion, making it the most valuable brand in the wo...
Learn how brand mentions impact your business’s reputation, and discover expert strategies to monitor and use for growth.
Seeing some well-known examples of brand assets helps clarify the concept. Before I dive into those, first let’s rundown some common elements to help further define brand assets: Color schemes Packaging Logos Jingles Company name Slogan Songs/sounds Remember, these are just elements that can be...
In most cases, a product already speaks for itself, the name does not need to describe it and can have a more connotative function. Of course this requires a certain level of audacity: are we able to consider daring names which are far removed from obvious product territory?
Great brand identity examples Other than Coca-Cola, what are some examples of strong brand identities? You might consider Netflix, which has evolved over time to the point of instant recognizability with nothing more than a red "N," a black background, and the catchy Netflix "ta-dum" soun...
@yntern – Trademarked names and brand names are somewhat related concepts. Brand names are bound to be trademarked and/or copyrighted. A “trademark” just describes a legal status. Those who have trademarked a given product have legal control over the name or product etc. A brand name ho...
For instance, if you are launching an insurance agency, you wouldn’t want to use a quirky, creative name like “Insurance 4 U” because as creative as it is, it doesn’t necessarily convey professionalism and credibility to an insurance customer. 2) Brainstorm brand names Think of some of...
What are two examples (brand names) of over-the-counter antacids and what is/are their main ingredient(s)?Antacids:Antacids are the medicines that can be used to neutralize the acid present in the stomach in order to relieve heartburn. These medicines ...
Brand Strategy Guide It‘s true. Branding is creative work. It’s also a team effort, and there are many stakeholders who should be involved in the process. Everyone has an opinion. Navigating useful feedback and changes can make branding a challenge. But you don‘t have to invent your ...