Car advertisementCritical discourse analysisMultimodal discourse analysisSemiotic analysisCritical discourse analysis (CDA) has an interest in concepts like communication patterns in public institutions, media discourse (reports, advertisements discourse, television broadcasts etc.), the constitution of individual...
Key words: discourse analysis, multimodal discourse analysis, commercials, Iphone advertisement Contents HYPERLINK \l _TOC_250037 Chapter 1 Introduction 1 HYPERLINK \l _TOC_250036 Background of the Research 1 HYPERLINK \l _TOC_250035 Significances of the research 2 HYPERLINK \l _TOC_250034 Outline...
Traditional advertisement discourse analysis is restricted to language while ignoring the role of non-verbal semiotic resources in the meaning creation of a discourse.This problem can be solved by multimodal discourse analysis.Based on Hallidayan Systemic Functional Grammar and Kress van Leeuwen's Visual...
6.Analysis of a Picture in The Sun by Multi-Modal and Critical Discourse多模态批评话语分析研究——以英国《太阳报》的一幅新闻图片为例 7.A Social Semiotic Approach to the Multimodal Discourse of an Advertisement of Perfume;多模式话语的社会符号学分析——则香水广告赏析 8.A Systemic Semiotic Approac...
Text linguistics and critical discourse analysis: A multimodal analysis of a magazine advertisement Drawing on Fairclough's (1995) three-dimensional framework of discourse analysis of communicative events, in this paper we carry out a multimodal analysis of a diners Club international magazine ...
11.A Social Semiotic Approach to the Multimodal Discourse of an Advertisement of Perfume;多模式话语的社会符号学分析——则香水广告赏析 12.A many-facet analysis of Written Discourse Completion Test;话语填充测试方法的多层面Rasch模型分析 13.Multi-dimensional Discursive Analysis on Political Comment Text--...
are carefully designed. A photograph of a soldier, an advertisement for a car, a magazine cover or the opening titles to a news programme are thought out to create the appropriate effect. Designers use semiotic tools such as colour, framing, focus, positioning of elements and font style to ...
新目标初中英语教科书多模态语篇分析——以阅读部分语篇为例-multimodal discourse analysis of new goal junior middle school english textbooks —— taking reading some texts as an example.docx,万方数据 万方数据 郑重声明 本人的学位论文是在导师指导下独立撰写并
Abstract This paper makes a comparative study of recruitment advertisements between China and the United States from the perspective of Multimodal Cognitive Critical Analysis. Based on the analysis of metaphor and metonymy, the paper reveals the differen
A Multimodal Discourse Analysis of Five Selected Online Bank Advertisements Language remains an indispensable tool used in the advertisement world to communicate. Advertisements as forms of communication are goal oriented; they are... NC Njoku - Shodh Sari-An International Multidisciplinary Journal 被引量...