And that's folks writing both short form, long form content design, all that stuff as well. And what is your relationship look like your content lead? And how do y'all work together? 'Cause I just feel like, I don't know, somehow in marketing organizations, KPIs or OKRs, or whatever...
AnMQLis a top-of-funnel lead that has indicated an interest in your product or service but isn’t quite ready to buy. Instead of being called by a salesperson within 15 minutes of filling out a form, they are entered into a marketing funnel for further nurturing and qualification. Once t...
The Full CRM Platform Competing for audiences as a B2B Company As the lead of the growth marketing team, Casper Leijen is responsible forStudytube’spaid lead generation. Paid lead generation can quickly get expensive for a B2B learning platform like Studytube: their company is competing for ran...
BTA is a global organisation with 280+ employees based in 16 different countries and has a diverse culture. VisitBritain is the official tourist board for England, Scotland, and Wales, and is responsible for marketing Great Britain worldwide to prospective travellers. Our purpose is to drive a ...