They have progressed through the funnel, entered the sales cycle, and appear to be getting ready to buy. In SaaS, SQLs often engage through your website. They may submit a Get Demo form or start a free trial. Sales qualified lead criteria is typically more specific than MQLs — not ...
A marketing qualified lead (MQL) is a lead who expresses interest in your brand by engaging with your marketing efforts. Learn more about MQLs here.
Yeah. And so if you think about your overall marketing scorecard for your team, um, you mentioned some of these more traditional, like north stars, like obviously pipeline and maybe even MQLs or SQLs even, what are some of those more like non traditional brand scorecard metrics that you th...