Your incentive programs will depend on the nature of your mobile app. For example, if it’s a mobile app that uses in-app purchasing as a model for monetization, then you can offer time-sensitive discounts to your loyal followers. You can also offer rewards for referrals made by your user...
Amazon App Store, etc. – continue to grow rapidly and their evolution continues. In order to stay competitive in each marketplace, marketers, app creators, and product owners need to re-think theirapp growth strategy.
Email still works. Andemail marketingshould be a staple in every mobile app promotion strategy template. This pre-launch phase is the perfect time to begin growing that email list. Because your list will be a major tool for getting feedback on your app’s features and functionality. It’ll...
Point-Based Rewards: Let users earn points for actions like purchases, referrals, or time spent on the app. Gamification: Introduce challenges or achievements that reward continued engagement. Brands like Starbucks and Sephora have successfully used loyalty programs to create a sense of community and...
The key to this monetization strategy is thatyour appmustbe enjoyablewithoutthe purchases, while also giving users the chance to elevate their experience (with the purchases). When done correctly, in-app purchases can be great for both you and your users – but there is a fine line you must...
Marketing a mobile app will be much easier once you know who you are marketing to and the need you are fulfilling. At some point in this process you may find that your initial idea lacks enough value to bring to market, and instead shift your digital mobile application strategy to something...
However, the strategies needed to acquire users and the ones to retain them aren’t the same, even though they are all part and parcel of an app’s overall growth strategy.To properly distinguish them, it might be useful to think of acquisition as an app’s short-term gains. No matter...
20. Referrals & Invites Use referral rewards and invites to encourage your existing users to share the app in their circle. This will attract good traffic and build social proof. It is also a great branding technique. All you need is to ask people to refer your brand. You can also offer...
Is your mobile marketing strategy ready for the future? Here’s why you need to be prepared. The last few years have transformed how people interact with brands. As 5G and AI technologies rapidly expand, brands need to meet customers where they are — on their mobile devices, equipped with...
This is why it is said building a great mobile app is just half the battle. In order to generate revenue and make a real impact in the market, you need to have a winning mobile app user acquisition strategy with our top 10 popular channels. Learn tactics to attract and retain users for...