This guide is a summary of the four major topics from the app marketing field with numerous examples and success stories. Here are the topics this guide will cover, all of which are written in more detail as separate articles as well: APP MARKETING TOOLS We’ll help you to define crucial ...
Word-of-mouth marketing is a great way to promote your mobile app because it inherently involves the trust factor. Peopletrust recommendationsfrom their friends and colleagues. Word-of-mouth marketing leverages this mainly through referrals and rewards. All you have to do is create ...
Referrals like this offer more rewards for more people invited to the app, gamifying the experience for users. And users who find you through referrals tend to have a higher value, too. According toInvespcro,customers referred by other customers have a 37% higher retention rate and are 4x mo...
Your incentive programs will depend on the nature of your mobile app. For example, if it’s a mobile app that uses in-app purchasing as a model for monetization, then you can offer time-sensitive discounts to your loyal followers. You can also offer rewards for referrals made by your user...
3. Uber: Referrals for Growth The benefits of well-executed referral programs are widely known. Uber is the referral program champion because it’s tapped into its most valuable resource—its riders—to fuel growth.Frequent riders have the opportunity to give new users a free ride in exchange ...
Another great way to gain referrals is to ask for reviews from current users. Use clear Call-To-Actions (CTAs) in your posts, app landing pages, and social media profiles. Give value-based incentives. Make sure your application is easy to use. ...
A referral app is a step in the right direction. People can easily share your brand’s message directly from the app with just a few taps. This type of mobile app has the potential to generate referrals on iOS, the web, and Android, and it can also establish the guidelines for how ...
In the same way that referrals can increase your chances of monetization through gatheringmoreusers, increasing customer loyalty can do the same by simply focusing on increasing the lifespan of yourexistingusers. All you need to do is continuously think of new and exciting ways tokeep your app ...
Tech meetups and events: Attend local tech meetups, conferences, and hackathons to network with backend app developers in your area. These events allow you to meet the pros in person, discuss your mobile app development project, and gauge their interest and expertise. Referrals: Ask colleagues...
regularly as they wish to continue connecting with other users. Also,SMS NotificationsandPush Notifications(seepush notification examples) can drive inactive users back to your app. Monitoring user activity and sending a message to drive a user back to a specific experience or promotion is helpful...