Even if your job doesn’t make you directly responsible for tracking marketing analytics, it’s still crucial for you to have an understanding of some of the most influential marketing metrics. Metrics determine the health of your online presence and even indicate how well your bottom line is f...
Chapter 3 describes in technical detail metrics and analytics used in online marketing. Although the discussion is kept at a descriptive level, it provides explanations of advanced methods for keeping records of the results in investment such as social intelligence dashboards and real-time bidding ...
When you email people who don’t like your brand, they may end up reporting you as spam. As a consequence, some of your crucial email marketing metrics – deliverability and open rates – will likely decrease. Your email address may even end up in a blacklist, which is a list of email...
COGS is a retail performance metric that helps online retailers understand their manufacturing and production costs. It doesn't take overheads or marketing spend into account. It's worth noting that COGS will vary depending on the accounting standards that are used in the calculation. For more det...
How to choose the best KPIs for your digital marketing campaign When it comes to choosing the KPIs and metrics you will focus on, it’s important to take into consideration thegoals of your marketing campaign. Different campaigns can have different objectives, so define what success looks like ...
To begin measuring your online marketing campaigns, work with your marketing team to identify your goal for the next quarter. Remember,goals should be SMART, which stands for specific, measurable, achievable, relevant, and time-bound. Once you have a goal, you’ll likely be able to identify ...
as many valuable marketing benefits aren’t represented in revenue. Brand awareness, for example, is a big one. Even still, you should have the processes in place to ensure you can measure the revenue your marketing is creating for your organization so you can funnel your investments into what...
NorthSide Metrics is a Chicago online marketing agency. Our consulting is based on the data with the goal of increasing your bottom line.
Marketing becomes more effective:Because the public is already familiar with your brand your campaigns will be more memorable and meaningful. Plus when competitors advertise their products consumers may even think of yours. PR is painless:When your brand is a household name it's easier to attract...
Not only will this paid-for business intelligence tool track your business’s KPIs, but it can also provide you with relevant data insights and trigger actions via a wide range of integrated marketing automation tools. Geckoboard Geckoboard has a simplified dashboard that lets you assign tasks ...