marketingmeasuring the marketing resultsorganizations for production of industrial productsMeasuring the results of marketing activities has its own specific features in the organizations in the sector for "production of products for industrial use". The main task of management in ...
All of the effort you put into your inbound marketing strategy will be wasted unless you are measuring results and tweaking methods based on those results. Collecting data on your campaigns’ KPIs shows how leads are flowing into the sales team, and provides insight on what’s working and wha...
All your hard work is out there for your patrons to see. So, now what? The next step is to monitor the campaign results. Before you look at your marketing results you should have an understanding of what the metrics are. Open Rate ...
Maybe you’re trying toincrease your sales, gettraffic to your website, orget people to attend an event. Whatever the case may be, there’s usually a metric in your email reporting you can use to see therealresults of your email marketing efforts. When you have a focused goal for your...
How to get to those impressive email marketing results you’ve heard about You might have heard some compellingemail marketing statisticsthat first compelled you to start email marketing in the first place. Things like: Email marketing has an average return of $36 for every $1 spent (Litmus)....
Marketing may be hard to measure, but many companies aren’t even using the tools available to them. However, some companies with a clearer understanding of their spending are planning to increase it, even in the current economic environment.
Factor in the Real ROI Quite often, entrepreneurs limit themselves to measuring RoAS (Return on Ad Spend) and consider that a good proxy indicator of real ROI. A successful marketing campaign has an incredibly hardworking team of strategists, managers, and creatives behind it. By factoring these...
Understanding your content marketing results is a must if you want to convert all that time and effort into sales and profits. There are a variety of ways to do so. Measuring email engagement is a popular method, as it’s very easy to track the number of opens, clicks, unsubscribes of...
marketing campaign or activity. Marginal: estimated return on the ‘last dollar’ of marketing spend. This is an important range to consider profit maximisation (in particular marketing mix considerations) and therefore ROMI maximisation. Identifying Return on Marketing Investment (ROMI) ...
This paper looks at the subject of corporate social responsibility and how companies use it in their marketing communication activities, a practice known as cause related marketing (CRM). Norwegian consumers were asked their feelings toward company's claims regarding their support of non-profit organiz...