How to Measure Marketing on YouTube YouTube is a very popular social networking platform that businesses of all sizes use to promote their services and products. YouTube is one of the most popular social media apps that numerous people use on a daily basis to watch video content, so by ...
Marketing mix modeling has become more accessible MMM isn’t a new measurement approach. In fact, it dates back to the 1980s when Procter & Gamble began deploying a system of analytics to measure their marketing. It has been popular among brands across categories like CPG and retail since the...
Why is it even important tomeasuredigital marketing performance? Without your GPS or a map, you wouldn’t set off on a cross-country road trip. And that’s what you get when you measure your marketing performance – a guide and system to grow your brand. Consider just a few things: You...
Marketing isn’t about doing as much as you can to reach new customers and grow your business. Instead, it’s about working as efficiently as possible to do this. This is why knowing what your marketing efforts are achieving is important for marketing smarter. How to Measure Marketing Effecti...
How to Measure Influencer Marketing ROI Scaling Influencer Marketing Influencer marketing campaigns can offer a great way to connect with your target audience. But what’s the best way to measure their performance? No one likes wasting money. That’s especially the case for your boss or client...
How to measure marketing effectiveness To measure marketing effectiveness, you’ll need to understand what success looks like for your particular brand, which metrics to use, how to gather the right data and how to generate insights that lead to action. ...
Recent studies have shown that65% of marketersaren’t able to quantitatively measure the impact of their marketing efforts. If this is the case for your brand, it’s time to turn things around. Keep reading this article to find out what exactly content marketing ROI is, what it can do fo...
Marketing How To Measure Your Marketing Without DataWalk into the marketing department of any large organization and you’ll likely hear conversations about the same things: open rates, click-throughs, reshares and leads. These are all examples of the data that makes marketers more effective in ...
When you measure marketing success, be sure to track your returning visitors. Returning visitors are people who come back to your site after visiting it for the first time. You can track returning visitors in Google Analytics by going to: ...
However, it’s not enough to launch email marketing campaigns on WordPress and hope for the best. You must know what’s working and what’s not, so you can tweak and re-strategize when necessary. This article will cover how you can measure your email campaign’s success in WordPress. ...