Certain businesses or sectors experience negative working capital but are not impacted much. For example, grocery stores, retailers, restaurants, and fast-moving consumer goods (FMCGs) may have negative working capital, but it isn’t a significant risk for them. To gauge a company’s working ca...
For their eCommerce project, Dunlop focused extensively on personalizing the customer experience and buying process with relevant products and promotions. As a result, Dunlop increased its sales by 40% while saving staff over 300 hours of routine work each month. ...
Answer:Fast-moving consumer goods, or FMCGs, are products typically low in cost and volume. Impulse buyers, or people who make purchases on a whim, typically purchase them. Q3. What is the difference between Consumer Goods and Capital Goods? Answer:Consumer goods and capital goods represent tw...
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SPPD is used to compare products with different distribution levels but within the same market. For example if you own a FMCG company and want to measure the sales of one of your product say soap and compare it with your competitors. You distribute 10000 soaps in a month at...
Apart from the types of customer we saw above, there are some other categories of customers based on the businesses. 1. B2C (Business to Consumer) This one of the most important categories. All the consumer companies which sell to individual customers are in the B2C segment. FMCG/CPG compani...
Let’s explore the meaning of B2B2C. Business-to-Business-to-Consumer (B2B2C) is the term used to describe an ecommerce model in which a supplier of goods or services (let’s call them “first B") provides its products to a business (second B) to sell to consumers through its ecomm...
Gross Profit Margin– This can measure the percentage of revenue that is over and above the cost of goods sold (COGS). It is calculated by deducting the COGS from the revenue earned, and then the result is divided by the total revenue and multiplied by 100, to get the value as a perce...
Examples of Accounts Receivable #1 - Sale of Goods A trader Mark Inc. dealing in FMCG products sells 20,000 pieces of soap, each having a market price of $20 (total value $4,00,000) to Henry Inc. Against this purchase, Henry Inc. paid $1,00,000 in cash and agreed to pay the ...
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