Here are some of the specific skills and knowledge you will gain from taking this course: Understanding the four Ps of marketing and how they can be used to create a successful marketing strategy. Conducting market research to identify your target audience, understand their needs and preferences,...
This is how we designed this world-class Global Online MBA program. The courses focus on Digital Transformation, Leadership, Strategy, Entrepreneurship, Finance, Digital Marketing, and Soft Skills like communication, stress management, teamwork, problem-solving, decision making and other practical skills...
Perhaps the biggest differentiator between a master’s and MBA is in their respectivescope. MBAs generally aim to equipexperienced professionalswith a broad practical foundation across business and management topics. E.g. Management, Strategy, Finance, and Marketing. And of course, now, there is an...
MBA 532 Marketing Communications Strategy COURSE OUTLINEMBA 532Marketing Communications StrategySpring 2006 Professor: Patrick ChuankarFaculty of Management
1. "Contemporary Strategy Analysis : Concepts, Techniques, Applications", Robert M.Grant;2. 战略管理:竞争与全球化,迈克尔•A•希特R•北安.爱尔兰等,第1版•英,机械工业出版社。十一、商务英语MBA商务英语的教学目的是培养学生在商务,工商管理、经济等领域综合运用英语的能力。通过该课程的学习,学生能...
I realize that I need to gain all of the current strategies of consulting that an MBA program offers. I recently became interested in marketing strategy and how it increases visibility. I have begun networking with other consultants in the industry, leading to informational interviews that have gr...
A marketing strategy helps a business identify various ways to communicate with its audience and focus on the most effective methods to achieve its marketing goals. For example, if the business aims to increase its customer base by 10%, its marketing strategy would involve planning, market researc...
04 营销战略 Marketing Strategy 05 财务管理 Financial Management 06 组织行为学 Organizational Behavior TWO 专业课程 Specialized Courses 07 战略人力资源管理 Strategic Human Resource Management 08 薪酬与福利管理 Compensation and Benefits Management 09 人力资源招聘与测评 HR Recruitment and Evaluation 10 高绩效...
Students can choose to specialize in areas such as technology strategy & product management, marketing, corporate finance & investment banking, strategic human resources and more. To apply, one letter of recommendation is needed, and international students need to take an English proficiency exam. ...
GlobalBusiness Strategy 全球商业战略(必修课,20学分) Accountingand Finance for Decision Making 财务与金融决策(必修课,20学分) Marketingand Data Analytics 营销与数据分析(必修课,20学分) CapstoneProject 毕业项目(必修课,60学分) Teaching &Learning 上课形式: ...