There are four strategies possible for any product or business unit, which are used after the BCG-Analysis: Build:By increasing investment, the product is given an impetus such that the product increases its market share. Example: Pushing a Question mark into a Star and finally a cash cow (...
A portfolio matrix is a marketing tool used to evaluate a product's potential in a given market. Learn how to define a portfolio matrix and learn how to use it by breaking down a matrix model by quadrants dubbed Cash Cow, Star, Question, and Dog. ...
A question mark has the potential to gain market share and become a star, and eventually a cash cow when the market growth slows. If it doesn't become a market leader it will become a dog when market growth declines. Question marks need to be analysed carefully to determine if they are...
金牛(Cash Cows,低增长,高市场份额) 金牛产品产生大量利润和现金, 同时,由于低增长,现金投入要求也比较低。 金牛往往是昨天的吉星,它是公司业务的基石。 瘦狗(Dogs,低增长,低市场份额) 要尽量避免或者减少公司瘦狗的数量。 要慎重实行昂贵的“营救计划”。
The names of the quadrants are ‘Star’, ‘Question Mark’, ‘Cash Cow’ and ‘Dog’. Each quadrant represents some unique characteristics. These are given below: Star-these are units in fast growing industries and have large market share. They require cash for growth as they are net balanc...
Achtung Panzer:Operation Star is an Eastern Front wargame with solid graphics and sprawling battlefields that really emphasize the scope of WWII tank combat. The gameplay is a remarkably realistic turn-based and real-time operational/tactical hybrid wargame that continues the series begun by the ...
Also, the matrix seems to ignore interdependencies among a corporation’s business units. A dog, for example, may be helping a question mark or a star with cash. The matrix also seems to use broad definitions of market share and market growth overlooking nuances—a unit that makes moped tyre...
the category matures (assuming they maintain its relative market share). Yet, not all stars become cash flows. This happens mainly in continuously changing industries, where even innovative products can be displaced by new technological advancements, so a star becomes a dog instead of a cash cow...
There's no doubt that the majority of Apple's sales come from its most popular product. TheiPhonebrought in $205.49 billion in sales for the year.3In this case, it's considered the company's star. The cash cow for the company is its Mac products—notably the Macbook laptop, which is...