“Cash Cow”原为商业管理词汇,指波士顿矩阵(BCG Matrix)即市场增长率-相对市场份额矩阵中四个象限的其中一格,译为金牛产品,又称厚利产品。 图片来源:EPM 波士顿矩阵中四个象限分别是: 问题类产品(Question Mark)——销售增长率高、市场占有率低的产品群 明星类产品(Star)——销售增长率和市场占有率“双高”的产...
大概意思说，cash cow是增长-份额BCG矩阵中的四个类别（象限）之一，代表在成熟行业中拥有大量市场份额的...
Furthermore, if new advances are made within the economy that makes the cash cow product become obsolete, it will quickly become a dog and needed to be liquidated to avoid losing money.Cash Cow Examples Lesson Summary Register to view this lesson Are you a student or a teacher? I am a ...
2. Cash Cows– Cash cows are leaders in a more mature market. These are successful products that enjoy a large market share in a well-established market. Since a cash cow demonstrates a return on assets greater than the market growth rate, it generates more cash than it consumes. These pr...
places an organization's businesses or products into one of four categories: star, question mark, dog, and cash cow.1The matrix helps firms understand where their business stands in terms ofmarket shareand industry growth rate. It serves as a comparative analysis of a business's potential and...
harvest cash cows, and divest dogs. In other words, as a corporation looks at its business units, it should use cash cows to provide funds to build its question marks and to maintain its stars. It should sell its dog businesses to keep 战略与这个矩阵相关是拿着星,修造问号,收获售现物,并...
Dermatology lab referrals: cash cow or ethical trap? Author information: (1)Department of Dermatology at the University of Connecticut Health Center in Farmington. JM Grant-Kels,BD Kels - 《Virtual Mentor》 被引量: 4发表: 2006年 Avoiding the Cash Trap: The Challenge of Value Creation When ...
Risk of becoming Outdated:In case the product of the cash cow unit becomes outdated or off-market, the business unit will start losing its market share and profits, thereby moving to the dog category. Market Share Maintenance:The company must maintain quality and delivery annually to retain cons...