Once you have a greater volume of guests in your direct ecosystem, it’s key to deliver a more seamless user experience, engage them with special offers, use remarketing to capture guests who have abandoned the booking process, and send personalized follow-up messages and offers. Hotel SEO ...
Market demand data. Revenue managers use market demand data to forecast revenues and set future prices. This data about the hotel’s market conditions can also be useful to marketers, who can discuss patterns with revenue managers to get a sense of what's driving demand: is it geography, sp...
Hotel marketing is the process by which you ensure that your hotel appears in front of the right people, at the right time, with the right messaging, to encourage them to book with you and not your competition. It encompasses a huge array of topics, skills, and strategies that hoteliers ...
Cause marketing allows your hotel to demonstrate that it is a community-minded business with a commitment to helping others — and that’s key for neighborhood marketing. Cause marketing also offers the opportunity to boost your brand awareness and essential factor for the success of your hotel ma...
Effective hotel marketing starts with knowing your audience. For luxury hotels, this is even more critical. Your target audience is looking for more than a place to stay—they want an experience that aligns with their lifestyle. Consider the luxury hotel guest who seeks exclusivity. They might ...
Most modern websites are streamlined to create a better user experience. On a well-designed website, guests orient themselves quickly, get the information they need, and exit. Think about your special offers page. How long would it take to browse it and make an informed decision?
We work with the software for rental properties and all the related stuff. Apart from coding and designing user-friendly things, we are into sharing experiences like this one: How to drive more traffic to your hotel or vacation rental website So if you are interested in the perspective from...
when marketing your hotel on social media it's smart to diversify your traffic and lead-generating streams. WhileInstagram, Facebook and Twitterhave their own pros and cons, a clear advantage of Pinterest is the intention of its users and the ability to have content found — even with a sma...
Build your database by striving to collect email addresses from your hotel guests, along with permission to send promotional messages. Create special email offers and incentives to generate bookings, fill need dates, and convince OTA guests to book directly on their next stay. A pre-stay email ...
Live content offers a unique opportunity for real-time interaction with your audience. Whether it’s a live tour of your hotel, a Q&A session with your staff, or showcasing a live event happening at your property, these real-time interactions create a sense of immediacy and exclusivity that ...