When you host a blog, it can act as a travel guide for tourists staying at your hotel. Favorite local highlights and reviews can sit beside interviews with local business owners. This content can also be repurposed for social media and email marketing. 3.Use Reviews Using your favorable revi...
Get your free Analysis Creating Detailed Personas Creating detailed customer personas is like being a detective. You need to gather clues about your guests and piece together their profiles. Let’s break this down. Source: Neil Patel For a luxury hotel, your persona might be “John,” a mid...
Market demand data. Revenue managers use market demand data to forecast revenues and set future prices. This data about the hotel’s market conditions can also be useful to marketers, who can discuss patterns with revenue managers to get a sense of what's driving demand: is it geography, spe...
Interact with Guests Engaging with comments, whether they’re praises, questions, or concerns, shows that your hotel values its guests and their experiences. This kind of interaction enhances customer satisfaction and bolsters your hotel’s reputation as a brand that genuinely cares about its guests...
We spoke to experts on hotel reviews, hotel marketing, hotel data science and more to put together these must-dos for social media marketing for hotels. Use one or more of these to generate a higher ROI for your properties. 1. Share slice-of-life content ...
Guest and plannerreviews of your hotelare great for improving your overall operations, but they also contribute to better SEO rankings. Algorithms favor review content because it’s considered valuable and always updating. Hoteliers can encourage reviews by sending emails to planners or attendeesafter...
Information from these profiles is also displayed in Google Search results, Maps, and hotel listings. So it’s vital to claim your free profile, optimize it with high-quality photos and information about your location, services, and amenities, and manage your Google reviews. And don’t forget...
Reviews matter in event marketing With all the time and money you put into planning your event, you need to have an understanding of what attendees love and what needs improvement. Customer reviews through your event app and survey do this and so much more. ...
Often, hoteliers want to “reset” their TripAdvisor profile by removing all of their reviews. If your hotel has a low score and frequent negative reviews, you might consider deleting your reviews and starting fresh. This is rarely the best option for your listing. You are only eligible to ...
Consider these traveller categories, and see which one/s align with your hotel: 1. Value Seekers Want to get the best out of their trip. Often travelling with young children, they have a medium income and largely fall between the ages of 25-34. They rely heavily on reviews to help them...