Pledge.Take a stand. Tell your followers what they can expect. There are places in your business to surprise your customers – knowing what they can count on from you shouldn’t be one of them. Transparency is king. Remember that power words are not exclusively for marketing messages. Consid...
distribution is a pretty simple matter and your main concern is ensuring you have hefty insurance. But for most SMEs, a more structured system will be required. Depending on the nature of your business, it could
Avoid the temptation to use buzzwords. They devalue your business. “Innovative” is a case in point. How many times have you asked a friend to recommend a restaurant or a physical therapist or an auto dealership and hear, “Oh, you should use XYZ — they’re soinnovative!” Nobody tal...
“Guaranteed” and “proven” are words packed with meaning; they reassure your consumers that their purchase will be a smart, efficient, and wise one - even if it’s the most extravagant, unnecessary and ridiculous purchase they’ve ever made. But it doesn’t really matter. They have your...
Say, “Thank you” not only with your words, but with your actions. A handwritten note, a free tank top on a birthday, or even a sincere high-five will amount to a memorable exchange for your client. Be sure that your clients know how much you appreciate their willingness t...
Let me design your marketing brochure, flyer and/or business card for your business. From creative ideas and using professional techniques, I can design professional marketing materials specifically tailored to your needs. My goal is to create an eye-catching design that effectively conveys your mess...
The Future Of Business To Business Marketing Summed Up In Two Words: Content MarketingSteve Olenski
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From a business perspective, the decision stage tends to be the focus of sales teams because it’s ultimately their job to convert leads into customers. In other words: They make the sale. How does business marketing work? The business marketing process typically works like this: ...
eBooks are popular B2Blead magnets. Offer prospects a detailed download in exchange for contact information. Podcasts The busy professional often loves podcasts. They can listen while commuting, working out, or doing chores. Considerpodcasting for your businessif you know your audience enjoys consuming...