Key words in marketing(市场营销学核心词汇) 编辑:王志慧 市场(market) 需求(demand) 市场营销(marketing) 商品(goods) 服务(service) 顾客满意(customer satisfaction) 交易(transaction) 营销者(marketer) 生产观念(production concept) 产品观念(product concept) 推销观念(selling concept) 市场营销观念(marketing con...
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This paper considers the history of key words used in Marketing Science to develop insights regarding the evolution of marketing science. Several findings emerge. First, pricing and game theory are the most ubiquitous words. More generally, the 3C's and 4P's predominate, suggesting key words and...
For example, a B2C brand event only sends offline activity information to Shanghai customers. By responding to specific keywords, followers can be designated into “Shanghai User Group” and become a specific target of brand marketing activity articles. // High-level Keyword Feature 4// Keywords ...
word of mouth. The internet has made it a lot easier for you to harness its power, using social media platforms such as Twitter, Facebook and Instagram. You could be a natural at engaging with people online but, as with most other aspects of marketing, you may prefer to get expert ...
But unless they're based on the right key words and phrases, your online marketing is doomed to failure.Meet Bob Bly Bob Bly is a full-time freelance copywriter specializing in direct marketing. He earns more than $600,000 a year from his freelance copywriting, and became a self-made mult...
A strategic marketing process helps you: Target the right audience and meet their needs Set clear goals and objectively measure progress Choose the distribution channels and messages that’ll have the greatest impact In other words, you can drive greater customer value, loyalty, and sales. ...
The need for competition. Whether enterprises launch market invasion or market entrant to launch anti aggression, promotions are effective means of application. Market aggressors can use marketing to strengthen market penetration and speed up market share. ...
Not every person has an eye for creativity, but successful design can still be achieved with help of the right tools. Let’s take a look at the 5 design elements and how they can support your marketing strategy. 1. Images They say a picture is worth a thousand words, which is exactly...
To create exceptional digital marketing campaigns, you need a solid and dependable marketing technology (MarTech) stack. For example, let’s imagine you’re improving your SEO in-house. You need: Akeyword research toolto identify the right words and phrases to target ...