Marketing Week offers the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.
Marketing Week offers the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.
Designer Kristin Juszczyk goes mainstream and Verizon sees gains—plus, why it was a bad week for TurboTax and RobitussinBy Adrianne Pasquarelli and E.J. Schultz. Published on January 26, 2024.Share article Share a link to this article that only Ad Age subscribers can access Juszczyk’s ...
While marketing trends come and go, the basics of success remain the same: understand the needs of your audience and communicate with them clearly and consistently. That’s why customer-focused content has always been the best way to establish solid relationships with your audience. It goes witho...
13% of marketers are leveraging voice search optimization (Alexa, Siri, etc.) as part of their marketing strategy. (HubSpot Marketing Trends Report, 2024) In the U.S., 41% of adults use voice search daily (TechReport, 2023). About 90% of people think voice search is easier and faster...
Trends on the Move Readers of our post on 2023’s Proven Essentials might recognize that two trends are new to this year’s group of high adoption–high impact trends: customer data platforms and dark mode optimization. Both have moved over from our Competitive Differentiators quadrant. ...
Every time I think I have this whole marketing thing down to a science, something changes in the blink of an eye. And if you're a marketer like myself, you've probably experienced the same feeling of whiplash as marketing trends continue to shift. ...
Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research] November 20, 2024 Lisa Murton Beets Manufacturing marketers face challenges in everything from content strategies to creation and measurement. In this new research, discover their hurdles, preferred content ...
Ready to get a glimpse into the future of marketing? Including generative AI, messaging apps, and algorithmic recommendations, we’re predicting the top marketing trends for 2024. 1. AI Places More Value on Creatives Mira los brillantes diseños de botes que “Nutella Unica” creó en Italia....
Marketing companies and publicists working for architects have certainly adapted to increasingly hard-nosed commercial trends. They have embraced, for example, the latest trade shows, no matter how brash, along with high-profile international property conferences and moneymaking awards events (with appare...