Small businesses can benefit from the top marketing trends for 2024 and 2025! Learn how to update marketing strategy, spark buzz and get new customers.
In today’s digital era, marketing trends keep changing at the speed of light. While it can be troublesome to stay on top of all the current trends, brands that fail to do so are at high risk of falling behind. However, monitoring or forecasting marketing trends can give you a competitiv...
“There’s just too much of everything, and the way to stand out in today’s Attention Economy is to break through the noise,” writes Shachaf Rodberg, Wix’s marketing trend analyst, in his analysis of cringe marketing.“We all just want to feel something; it doesn't matter if it’...
In today’s digital landscape, AI is more prevalent than ever, automating everything from customer service to marketing campaigns. But here’s the kicker: As we lean more into automation, consumers are craving genuine human interactions. A study by Calabrio found that 75% of consumers in the ...
Influencer marketing has evolved into a sophisticated industry and a potent force that extends far beyond its humble roots. Though influencer posting may have started in the realms of fashion, lifestyle, and beauty, today influencers occupy a robust and expansive ecosystem, as powerful agents of ...
There is always something new going on in the world of marketing: an update to Google’s ranking algorithm, a game-changing feature that makes a familiar social media platform feel fresh again, or a new way to connect with customers. It can be hard for you to keep up in the fast-movin...
Today’s top influencers are diverse, coming from a wide range of backgrounds, cultures and identities. Consumers, content creators and influencers alike take note of how brands approach diversity and representation. Younger generations take note of inclusive marketing when considering their next ...
images, words, videos, music, and much more from simple text prompts is set to transform creativity and content. We are going to see an explosion of vendors and capabilities. Content marketers need to start experimenting today to understand what’s possible.–Paul Roetzer, Marketing AI Institute...
Why can "H&M" and "ZARA" achieve great success in the Chinese market? One important reason is the control of fashion and consumption trends. Any enterprise wants to know its consumers: what are the consumers planning today and what will they like tomorrow?
In the past, we understood innovation as a creative destruction rather than a creative one. Today, the marketing mode of Chinese enterprises has accumulated and accumulated many successful things. System innovation just needs to abstract and summarize the successful marketing experience of Chinese enterp...