journal of international consumer marketing fast food marketing and the african american consumers Nairobi which is the study area, is the largest urban centre and capital of Kenya. It acquired its urban status in 1950. It is located almost at the centre of the country. From North to south, ...
Originality/valueLittle is known about the liking for Pinotage wines by young South African consumers or about the cues that make them respond positively to marketing.doi:10.1108/IJWBR-03-2017-0013Margaux VannevelNick VinkJeanne BrandValeria Panzeri...
Furthermore, replicating this study could provide interesting comparative results.Originality/valueLittle is known about the liking for Pinotage wines by young South African consumers or about the cues that make them respond positively to marketing. 展开 关键词:...
advances in Internet technologies and the increased Internet usage necessitated reinvestigating marketers' perceptions as to the changes in marketing practices brought about by the Internet. This study sought to determine the South African marketing practitioners' perceptions of the Internet's influence on...
Interestingly one website provided a self-administered questionnaire to assist the consumers in deciding on nicotine content based on their past cigarette smoking behavior. Discussion Main findings A content analysis of online marketing of e-cigarettes in Malaysia revealed that a wide range of e-...
Role of Marketing Mix Perception and Participation on Repurchase Intention of Health Consumers The aim of this study is to examine the effect of product, price, promotion and place perception and participation of health care consumers on brand trust,... R Gümü - 《Journal of Health Management...
Consumers are becoming more conscious, and businesses that prioritise sustainability and social responsibility are likely to resonate with this growing market segment. Practical initiatives could involve adopting eco-friendly practices, supporting social causes, and transparently communicating these efforts to ...
While consumers of ‘spyware’ have often been government and law enforcement (Citizen Lab, 2015), there is an increasing attempt to market, sell, and commodify ‘spyware’ for use by wider audiences. ‘Spyware’ is sold as a security product commonly aimed at businesses, parents, and ...
Further findings reveal that ethnic marketing has not had a notable effect in motivating black South Africans to engage in domestic leisure tourism. However, the ethnic consumers surveyed indicated a willingness to travel more should marketers opt to promote domestic leisure tourism using indigenous ...
1.1.The Success of "Ideal Body Type" "One size" clothes greatly help BM stand out from other brands that have a variety of sizes for customers to choose from. Moreover, it meets the demand of its target consumers by satisfying their vanity. Most of Brandy Melville's consumers - young ...