The objectives of the Journal are as follows: 1.To bridge the disciplines of marketing and strategic management, and to address the development of knowledge concerning the role that marketing has to play in the management of strategy. 2.To provide a vehicle for the advancement of knowledge in ...
StrategyMarketing professionals oversimplify the problem of building successful brands. As companies such as Xerox and Procter & Gamble have learned, brands can have strong consumer franchises yet still not generate value for investors. Brands that create shareholder value have to meet four requirements...
Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies. The objectives of the...
Journal Of Strategic Marketing由Taylor & Francis出版商出版,收稿方向涵盖BUSINESS全领域,平均审稿速度 ,影响因子指数3.7,该期刊近期没有被列入国际期刊预警名单,广大学者值得一试。WOS分区(数据版本:2023-2024年最新版) 按JIF指标学科分区 收录子集 分区 排名 百分位 学科:BUSINESS ESCI Q2 107 / 302 64.7% 按...
Journal Of Strategic Marketing杂志CiteScore 评价数据 CiteScore 值:9.2 SJR:1.007 SNIP:1.375 学科类别 分区 排名 百分位 大类:Business, Management and Accounting 小类:Strategy and Management Q1 72 / 478 85% 大类:Business, Management and Accounting 小类:Marketing Q1 39 / 210 81% citescoresC...
It also proposes a definition for marketing strategy, the focal organizational strategy construct of the field, and enumerates a number of foundational premises of marketing strategy. The domain of strategic marketing is viewed as encompassing the study of organizational, inter-organizational and ...
大类:Business, Management and Accounting 小类:Strategy and Management Q1 72 / 478 85% 大类:Business, Management and Accounting 小类:Marketing Q1 39 / 210 81% 名词解释: CiteScore:由Elsevier集团开发,类似影响因子用来评估杂志期刊学术影响力的一个指标。CiteScore采用了四年区间来计算每个期刊的学...
Prabhaker,Paul - 《Journal of Business & Industrial Marketing》 被引量: 45发表: 2001年 Competitive strategy and flexible manufacturing: New dimensions in high-technology venture-based economic development The results of this study have important implications at two levels: for high-technology economic...
As might be noted, there are scholarly journals such as the Strategic Management Journal and Journal of Strategic Marketing, but none such as Tactical Management Journal and Journal of Tactical Marketing. Countless educational institutions, worldwide, offer courses on marketing strategy. However, it is...
2024 is here. Is your team ready? The marketing playbook is always changing, but we've been paying attention to what's working and what's not. We'll cover the marketing trends and tactics to build into your 2024 marketing strategy. ...