In so doing, it highlights a radical shift in the consumption of travel products and the related marketing strategies that tourism enterprises could adopt.Design/methodology/approachThe study aims to discern the ramifications of the Covid-19 pandemic for the tourism sector of the UAE by conducting...
篇名Marketing Strategies of Tourism Business for Male Homosexual Targets 来源期刊美中经济评论:英文版学科经济 关键词旅游企业同性恋生意出售调查结果企业家公共部门企业投资 年,卷(期)2018,(1)所属期刊栏目 研究方向页码范围34-43 页数10页分类号F293.3 ...
An analysis of the strategies used to combat national stereotypes reveals interesting findings. Message strategies were used by countries from all of the continents; however, the amount of source and audience strategies used was varied. For example, African countries made the greatest use of source ...
National marketing strategies in international travel and tourism Focuses on how national travel and tourism authorities can market a country as a tourist destination, with particular reference to the marketing of Austral... AM Riege,C Perry - 《European Journal of Marketing》 被引量: 189发表: ...
The original 'Mrs Beeton' household management and cookery book had a recipe for jugged hare. This commenced, 'First catch your hare'. When considering the development of destination marketing strategies, one must determine at the outset what a destination is. The spectrum of definitions is ...
A brand new section shows full colour illustrations of recent advertising and promotional strategies. There is broad-ranging coverage of key issues such as branding, CRM, sustainability and the changing patterns of distribution in this fast-moving industry.A strong pedagogical structure throughout the ...
1)tourism marketing strategy旅游营销策略 英文短句/例句 1.Study on the Forest Tourism Marketing Strategy of Hei Longjiang Forest Industrial Group;龙江森工集团森林旅游营销策略研究 2.Research on Tourism Marketing Strategies for Chengdu Mountainous Area“成都地区山地旅游营销策略研究” ...
Check out a modern tourism marketing strategy: identity, personalization at scale and the ability to measure the true value brought to your local economy.
A potential of tourism valorisation destinations with a special ambience value could be risky toward effects. These destinations are a prerequisite for a s... Neven Šerić,Tihomir Luković 被引量: 2发表: 2009年 The Landscape from Architecture to the City: Strategies and Methods to Regenerate...
Such an uneven consideration is believed to be supported by ill-equipped marketing strategies. In order to further develop a more responsible marketing approach, it is important to trace how marketing and planning have emerged within the context of tourism development. The objective of this article,...