aIn developing an effective tourism marketing plan, segmentation and targeting would be very important key components (Hassan, 2012), which would be identified and analyze in the proposal of the tourism marketing plan of Tibet. Market segmentation is a way to divide customers into groups with ...
The Implementation of STP (Segmentation, Targeting and Positioning) in Determining Tourism Marketing Strategies (Studies on Kuno Kini Nanti in Trowulan, Mojokerto, East Java)Kusnaini, NaimatulAbdillah, YusriNugroho, AgungIndonesian Journal of Social & Humanity Study / Wacana: Jurnal Sosial dan ...
- 《Journal of Targeting Measurement & Analysis for Marketing》 被引量: 49发表: 2006年 An examination of recreational divers' underwater behaviour by attitude–behaviour theories The increasing demand for dive tourism activities has resulted in concerns over scuba divers' incremental impacts on the ...
The continuous monitoring of market trends is one of the most important roles that marketing scientists and practitioners should fulfill. Tourism is significantly affected by major demographic, cultural and economic trends. In the last f... A Nella,E Christou - 《Mpra Paper》 被引量: 8发表: 20...
The Implementation of STP (Segmentation, Targeting and Positioning) in Determining Tourism Marketing Strategies (Studies on Kuno Kini Nanti in Trowulan, Mo... Organizational politics, consumers' behaviors and buying process coupled with utter ignorance of the benefits derivable from the profound insight ...
ECONOMYNEXT – Sri Lanka’s tourism sector must move from promoting products and start promoting experience unique to the island’s culture and history with a focus on sustainability, a marketeer said. “We have to package Sri Lanka in tourism in to a set of niches. We cannot do one-night...
Travel brands and tourism organizations are still able to collect data about customers in a location in different ways. This opportunity is at the heart of the modern marketing strategy for many companies, giving them a chance to send offers on ancillary products or other things to do in a de...
A report by Booking.com's chief information security officer noted a sharp rise in global phishing attacks targeting the hospitality sector, with AI-created emails tricking people into revealing sensitive data. While larger hotel chains have robust security systems, smaller players may be ...
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