Is the "international competitiveness" of these organizations driven by structural properties, strategic elements, tactical implementation, opportunistic behavior, or a combination of one of more of these and/or myriad other potential components? Marketing's contribution to the scholarly dialogue about ...
Call for Papers: From Buzz to Business JAMS is seeking papers for a special issue on the post-hype phase of influencer marketing. Follow JAMS On LinkedIn We are excited to share the new LinkedIn page forThe Journal of the Academy of Marketing Science.Click the heading to learn more. ...
Read the latest articles of International Journal of Research in Marketing at ScienceDirect.com, Elsevier’s leading platform of peer-reviewed scholarly literature
special issue ofjournal of the academy of marketing science on "evolving to a new dominant logic for marketing: continuing the debate and dialogue"doi:10.1177/009207030603400225R. F. Luschjournal of the academy of marketing science
Journal of the Academy of Marketing Science Call for Papers for a Special Issue on 'International Competitiveness' What makes some organizations more competitive than others in the international marketplace? Is the "international competitiveness" of these organizations ... GTM Hult,A Hoekman - 《Journ...
Read the latest articles of International Journal of Research in Marketing at ScienceDirect.com, Elsevier’s leading platform of peer-reviewed scholarly literature
Read the latest articles of International Journal of Research in Marketing at ScienceDirect.com, Elsevier’s leading platform of peer-reviewed scholarly literature
Read the latest articles of International Journal of Research in Marketing at ScienceDirect.com, Elsevier’s leading platform of peer-reviewed scholarly literature
刊名:Marketing Science 2015年第2期 摘要:In many consumption settings (e.g., restaurants), individuals consume products either alone or with their peers (e.g., friends). In this study, we propose a general framework for modeling peer effects by including two new peer effects: the exogenous ...
The task of peer review is vital to the health of science, but all too often goes unremarked. For this special issue, submissions were reviewed by members I am pleased to introduce this Theme Issue documenting some of the best papers presented at the International Workshop on Biologically Inspi...