consumer behaviour analysisforagingPsychology, along with a wide range of other academic disciplines, has influenced research in both consumer behaviour and marketing. However, the influence of one area of psychology – namely, behaviourism – on research on consumers and marketing has been less ...
加拿大研究生Marketing, Consumer Behaviour 摘要: 曼尼托巴大学的市场营销硕士专业开设在Asper商学院下,提供的也是偏研究的管理学硕士学位,这个专业的学习时长为24个月 被市场接纳、吸收,这就要求每个人在工作时都必须有一种产品的营销意识,尤其是企事业单位的管理人,更是必须具备强烈的产品营销意识。因此可以看出市场营...
豆瓣评分 目前无人评价 评价: 内容简介· ··· Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches to investigating public interest. They examine difficult consumption issues ...
1. 品牌战略（Brand Strategy）：塑造品牌对于市场营销来说至关重要，品牌是如何影响消费者并且为企业创造价值？品牌战略有助于营销人员了解如何打造产品品牌，利用品牌为企业创造价值。这个课程有一些来自业界的客座老师，例如Swatch的创始总裁、北欧宝洁公司（P＆G）营销总监。2. 消费者行为（Consumer Behaviour）：消费...
Psychology, along with a wide range of other academic disciplines, has influenced research in both consumer behaviour and marketing. However, the influence of one area of psychology – namely, behaviourism – on research on consumers and marketing has been less prominent. Behaviourism has influenced ...
Introduction to Fashion Consumer Behaviour & Market Research 将向学生介绍应用于时尚领域的消费者行为理论。本单元将帮助学生在市场研究方法和实践方面打下基础。学生将学习如何进行市场研究,提取消费者洞察力并提出解决商业问题的行动。 全球时尚品牌建设:传播 ...
Marketing Research Consumer Behaviour Principles of Marketing 选修课 Managing Design and Product Development Performance and Decision Management Customer Relationship Management Small Business Marketing and Management
美国研究生Marketing, Consumer Behaviour辅导 摘要: 南加大获得联邦政府“研究与发展”经费最多的十所美国私立大学之一,并且为全美大学的前二十名。在佛罗里达大学调查中心,南加大列为全美第12名顶尖研究型大学,马歇尔商学院在大学部全国排名第九。 University of Southern California- Master of Science in Marketing...
Consumer Behaviour评分：4.5/5 老师也是两人，Yeyi Liu和Tao Jiang，这门课涉及一些心理学内容，对本科...
2、Consumer Behaviour 消费者行为所谓知己知彼百战不殆,明确消费者的行为动机,知觉行为等等对营销的反映方式,是市场营销得到效果反馈的前提。 3、Marketing Communications 营销传播营销发挥作用的基础是媒介,因此传播方面的课程应运而生。 4、International Marketing ...