Great marketing doesn’t happen by chance. Fortunately, human behavior falls into a series of predictable actions, and well-established principles define those actions. Marketing psychology can give smart marketers and business owners a competitive advantage by optimizing marketing strategies and tactics ...
To apply this marketing-psychology principle, try reframing your current advertising around losses. If you offer free trials, remind the consumer of what they will be losing as their free trial comes to an end. Or, say you offer free shipping after a customer’s order goes beyond a certain ...
Understanding marketing psychology can help you optimize campaigns. Read this to learn about marketing psychology tactics and how to apply them.
Imagine being able to use this age-old psychology in yoursmall business marketing. It’s so simple, that you'll wonder just how you managed without this understanding of the human psyche for so long. So come with us on this wild and whacky adventure into the world of marketing. Instead ...
Dr. Cialdini, author of,Influence: The Psychology of Persuasionwrites: Once we have made a choice or taken a stand, we will encounter personal and interpersonal pressures to behave consistently with that commitment. Those pressures will cause us to respond in ways that justify our earlier decisi...
Earning a customer, a sale, or a recommendation are all related to the liking principle. The psychology behind the liking principle Dr. Robert Cialdini introduced the liking principle in his bookInfluence: The Psychology of Persuasionin 1984.Accordingto Dr. Cialdini: ...
Neuroeconomics:Study decision-making by combining brain science, psychology, and economics. Image Source Neuromarketing improves various sectors by enhancing customer experiences in retail, shaping perceptions in consumer electronics, boosting patient engagement in healthcare, understanding trust in BFSI, and ...
If you’re about to launch a new service or product that prospects or customers are not used to using or buying, you might consider applying this psychology of change model. After all, you’re trying to change people's perception here. ...
Understanding customer behavior is at the core of marketing. That’s why psychology can provide marketers with a way to leverage human behavior and emotions to create effective digital strategies. Find out 11 psychological principles that can help you us
We all know that a deep understanding of psychology will make us better marketers, but determining exactly where to start if we want to learn more about the psychology of marketing can feel daunting. After all, psychology is an enormous field with many sub-areas to drill down into and ...